Here's how you can overcome resistance to adopting new technology in the construction industry.

Identify Concerns: Engage with team members to understand their fears and concerns regarding the new technology. These might include job security, lack of skills, or disruption to their routine. Empathy: Show empathy and acknowledge their concerns. Ensure they feel heard and valued in the decision-making process. Examples: “Conduct surveys or hold meetings to identify specific fears and concerns among team members about adopting new technology.”

Minha experiência demonstra que a explicação dos "porquês" é sempre a melhor alternativa. Dessa forma, inicie a conversa de forma transparente explicando os motivos da introdução da nova tecnologia. Evite discursos que foquem em: - redução da jornada - redução de emprego - é melhor que um humano Todos esses termos serão ruins em seu discurso e certamente prejudiciais na sua justificativa.

Real-World Examples: Present case studies and examples of how similar companies have successfully implemented the technology and benefited from it. ROI Analysis: Provide a clear analysis of the return on investment (ROI) and how the technology will improve efficiency, safety, and project outcomes. Visual Demonstrations: Use visual aids, such as videos or live demonstrations, to show the practical advantages and ease of use of the technology. Examples: “Create presentations and demonstrations that highlight the specific benefits and success stories of the new technology in similar projects.”

Aqui é fundamental demonstrar como o ser humano pode se beneficiar da nova tecnologia. Traga sempre a centralidade do assunto para o ser humano, assim você terá um engajamento maior na nova tecnologia..

Inclusive Planning: Involve team members in the planning and implementation process. Seek their input and feedback to create a sense of ownership and involvement. Champions: Identify and empower technology champions within the team who can advocate for the change and help others adapt. Collaborative Approach: Foster a collaborative environment where team members can discuss and contribute ideas about how to best implement the technology. Examples: “Form a technology adoption committee that includes representatives from different departments to ensure diverse input and buy-in.”

Novas tecnologias sem os devidos treinamentos dificultam o engajamento e a velocidade de adoção. Assim, foque nos treinamentos de seu time mesmo antes da implementação. Crie uma rotina de treinamento antes e durante à implementação para ter melhores resultados.

Comprehensive Training: Provide thorough training sessions tailored to different skill levels to ensure everyone is comfortable using the new technology. Ongoing Support: Establish a support system, such as help desks or dedicated support staff, to assist team members with any issues or questions. Resource Availability: Ensure that training materials, manuals, and resources are easily accessible for future reference. Examples: “Develop a detailed training program with hands-on workshops and readily available support resources to facilitate smooth adoption.”

Small-Scale Implementation: Start with pilot programs to test the technology on a smaller scale before a full rollout. This allows for adjustments based on feedback. Measure Success: Collect data and feedback from the pilot program to measure its success and identify any areas for improvement. Positive Experience: Use the success of the pilot programs to build confidence and momentum for wider adoption. Examples: “Implement pilot projects to test the technology, gather feedback, and make necessary adjustments before full deployment.”

Regular Updates: Provide regular updates on the progress and impact of the technology adoption. Highlight successes and address challenges transparently. Metrics and KPIs: Establish key performance indicators (KPIs) to measure the impact of the new technology on productivity, efficiency, and other relevant metrics. Feedback Loops: Continuously seek feedback from team members and make adjustments as needed to improve the adoption process. Examples: “Set up a system for tracking progress and regularly report on key metrics to keep everyone informed and engaged.”

Procure entender após a implementação onde estão as possíveis resistência enfrentadas pelo time. Busque alternativas e adapte a nova tecnologia entendendo o seu usuário. Assim, certamente seu engajamento e uso aumentará.