Here's how you can rebuild your personal brand and online presence after a layoff in marketing research.

Reconstruir una marca personal tras un despido en investigación de mercados exige autenticidad y estrategia. Transforme la adversidad en oportunidad al enfocarse en su pasión por el marketing inclusivo y la diversidad. Demuestre liderazgo participando en conversaciones sobre igualdad de género y ofreciendo conocimientos en plataformas relevantes. Sea transparente sobre su trayectoria y aprendizajes, construyendo una narrativa coherente basada en valores. Al hacerlo, no solo reconstruirá su reputación, sino que también atraerá nuevas oportunidades profesionales alineadas con sus principios. Recuerde que su voz es valiosa y puede impulsar el cambio en la industria del marketing.

In my opinion failure makes you stronger for future. Look back and understand what didn’t go well and learn from what you and how you did. Highlight your success stories and connect with your past colleagues batchmates and friends. Showcase your unique skills and niche differentiation. If you are able to do that you will have all success.

Your brand should be authentically YOU. Take a pause and reflect on who you are now, what you stand for, and what you want. Write it out and put it somewhere you can see. You will find it easier to be successful if you get regular reminders.

Layoffs are very common now, and don't let this impact your self worth. However, use this time to: 1) pause from the day to day and reflect on what you really want to do, and are good at 2) identify roles and companies you would really want to work at 3) start mapping your skills to roles and start planning what you need to do to get the role and the job you aspired for, but never applied to till now 4) network and understand what it takes to ace the dream interview and what your CV/skills currently lack

🤔Identify Your Key Skills: you cannot be good at everything, having specific niche helps makes you a unique and rare expert. 📚 Invest in Continuous Learning: always continue studying, this keeps your brain fresh and CV stronger. 🔄 Seek Feedback: sometimes it’s hard for me to see my own life clearly from the inside. Talking to colleagues and mentors provides external perspectives on my strengths and areas for improvement.

Crafting a compelling resume tailored to the latest marketing research trends is paramount in making a strong first impression. Emphasize your pertinent experiences, skills, and achievements aligned with your target roles. Incorporate industry-specific keywords to optimize visibility in applicant tracking systems. Focus on quantifiable results from past positions to showcase your impact. A well-crafted resume not only opens doors but also sets the stage for successful career advancement in the marketing field.

📄 Customization is Key: I always tailor my resume to each specific job I apply for. 📊 Focus on Results: On my resume, I highlight achievements with quantifiable results and proofs. 🎨 Optimize for Readability: I ensure my resume has clear headings and a logical flow, making it easy for hiring managers to scan and find important information.

Start with you dream roles and companies and prepare for your resume: 1) Highlight the key skills which job postings you want mention 2) highlight your wins and success stories - it's easy to forget these when you are laid off, but pause and focus on your wins 3) tailor make a few versions of the result for the key roles you are applying for

Today, LinkedIn has become a window to showcase yourself. Esp. when you are in market research you have a lot of information to create valuable content on. Use this to your advantage. Identify what area you are interested in and start creating content. Apart from that, identify the relevant people who might be helpful in referring you to a relevant position, start interacting with their content and eventually with them. This should help in building a better network.

Apart from this, put the word out to your network about the type of roles you are seeking. You may never know if your network is already at the same set of companies and maybe actively hiring. Don't fret over the embarrassment of being laid off. Move on with a brave face and chin up as things can only get better from there.

📝 Tell Your Story: In my summary, I narrate my career journey, emphasizing unique experiences and skills that set me apart. I make it engaging by linking my past achievements to my future goals. 🔗 Connect Strategically: I connect with other professionals in the marketing research field, including former colleagues, industry experts, and group members. 📈 Showcase Your Expertise: I share relevant content that demonstrates my knowledge and insights into market trends, analysis techniques, or consumer behavior.

In almost all the mentoring processes I've taken part in, the exercise of publishing texts that consolidate lines of thought and perception of the world around us, both professionally and personally, has always brought good results. Both because it makes a difference, with value, taking the conversation further than just the possibility of a new opportunity, and because of the self-knowledge that inevitably comes from the writing process.

It is good to show our expertise, if we have any, but we need to consider that here also quality is over quantity. So, we need to stay focused on our niche, produce quality content based on a well designed plan, and try to keep track with the trends at the same time by keeping update our knowledge and capabilities.