Here's how you can shape the future of product marketing with innovation.

Stay updated with industry trends and consumer insights. This helps in adapting marketing strategies to meet the evolving needs and expectations of your audience.

Shaping the future of product marketing with innovation involves embracing emerging technologies and industry trends. Utilize AI and data analytics tools to gain deeper customer insights and personalize marketing efforts.

One of the areas we are investing in is for our people to have more accountability around customer sectors . This isn’t just about doing the basics well it’s about embracing and looking at all areas of of data and trends and fundamentally encouraging time invested within industry events and other suppliers to the industry and how they are seeing developments for example in the Legal sector and what’s coming next and being prepared and educated to support our customers ahead of the competition . Know your customer at another level and invest more time than you are

We live in a digital landscape with futuristic technologies, such as A.I., to help navigate us through marketing unknowns. Platforms with the aid of A.I. now allow us to create presentations, web sites, ad campaigns, and marketing strategies to reach a global audience for our products within hours if not minutes. It is imperative to learn about the capabilities of AI to help leverage your brand to the fullest.

Technology is a game-changer in product marketing. Leveraging the latest tech tools can streamline processes, enhance customer engagement, and provide innovative ways to showcase products. Augmented reality lets customers visualize products in their own space, while AI-driven personalization tailors content to individual users. These technological advancements can differentiate your marketing efforts, making them more effective and memorable.

If you have permission from your company to engage with LLMs, they can help accelerate and innovate your product marketing workflows. For instance: Consider uploading your annual product strategy, product segmentation, and product information to an LLM like ChatGPT or CoPilot. You can then ask the LLM to craft personas, A/B messaging tests, and SWOT analysis against competitors. In Product Marketing, budgets and headcount can be thin. Leverage innovative technology like AI to reduce your tedium and accelerate your productivity.

In essence, innovation is an art that can’t be taught. In addition, creativity cannot be taught. When marketing a product you have to appeal to your audience in a way that the unseen becomes seen. You have to make your audience “need” your product, not “want” your product. Your mind is a blank canvas and you need to envision the art behind your product that captivates your audience in a way that your unseen product becomes seen.

The big thing for me is that for many innovation is a huge shift in behaviour and core thinking . Innovation should be about the culture and how agile you are to respond to a a consistent changing market , you cannot stand still . Most markets are moving at a faster pace and disruption is far quicker than we have seen in the past . My thinking is that developing a culture in a business that has innovation at its core is more important and embraces a diverse workplace to engage consistently . Too often innovation is driven by the Senior Management , for me they should set the tone and culture that actively generates and supports an innovative culture that drives improvement small or large

Through my years of creating digital media within the digital landscape, I have learned that if you are not creative, innovative, or up-to-date with current technology your product/ brand will suffer tremendously. Always know your customer and appreciate your customer. Always appeal to your customer. Always relate to your customer. In doing so, your marketing ability to your customer will bring your brand to new heights.