How can demographic segmentation improve product development?

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Demographic segmentation is a common and effective way to divide your potential customers into groups based on factors such as age, gender, income, education, family size, and lifestyle. By understanding the characteristics, needs, and preferences of different demographic segments, you can improve your product development process in several ways. In this article, we will explore how demographic segmentation can help you identify market opportunities, design better solutions, and communicate more effectively with your target audience.

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