Once you have identified the most important and feasible unmet consumer needs, you can use them as a starting point for generating ideas for new products that solve them. There are different techniques that you can employ to stimulate your creativity and generate diverse and original ideas. SCAMPER is an acronym for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. It helps you think of new ways to improve or transform existing products or services by asking yourself questions based on each word. Additionally, analogies involve finding similarities or connections between different domains or contexts, and applying them to your product idea. For example, you can use nature, art, or history as sources of inspiration or analogy. Brainwriting is a variation of brainstorming in which instead of verbally sharing ideas, they are written down on a piece of paper and passed to another person who adds their own ideas or builds on yours. This can reduce social pressure and increase the quantity and quality of ideas.