How can marketing professionals achieve a better work-life balance?

Prioritize Impact: Considering setting realistic goals, it would be highly relevant to focus on high-impact tasks and outsource the rest to third-party solution providers. Embrace Workflow Mastery: Use project management tools to streamline and break down projects into tasks for efficient time management. Free Your Time: Automate routine tasks for more freedom.

It's important to have someone for management in projects someone who coordinates the process of the project. Having a realistic view of the future is important because you should not forget the priorities of the projects to achieve your goal.

Marketing professionals can achieve a better work-life balance by incorporating creativity into their daily routines. Whether it's taking breaks to sketch out new campaign ideas or finding inspiration in art and design, allowing your creative side to flourish can help you recharge and stay motivated.

Pouco se fala da importância da saúde na vida de qualquer profissional. Cuidar de si é uma forma de contribuir e também cuidar dos demais. Seja na saúde física, mental ou social, buscar nutrir-se de bons hábitos podem criar base sólida para que exerça suas funções em boas condições.

Remember to prioritize your health as well - your well-being is essential for performing at your best. Make sure to get enough sleep, eat well, exercise regularly, and take breaks when needed. Managing stress levels and seeking support when necessary are also crucial for maintaining a healthy work-life balance.

This is a real area of concern for many marketing and sales professionals I know, myself included. It's all too easy to get sucked into a situation when work-life balance gets totally screwed up. Simplification is key here - firstly in terms of making sure that all marketing efforts are focused ONLY on attracting, engaging and converting your Ideal Customers. This will reduce the noise in your working life and likely associated stresses. Secondly, make sure you prioritise time for 'self' as critical business. I've often failed at this, but am now making better progress. 4 x 75 minute gym sessions per week. After work is best for me. I am also trying to get to bed no later than 10.45pm during the week.

This can be difficult but necessary. Your mental health carries into you physical health and lack of balance can make you less effective. Try simple things like finding an outlet to relieve stress, calender in lunch, enjoy time in nature. Any little thing helps.

Delegating and collaborating in marketing can lead to some truly innovative campaigns. By bringing together different talents and expertise, we can create something truly unique that resonates with our audience.

Uma escolha inteligente na liderança de Marketing é aproveitar as habilidades individuais na distribuição de tarefas da equipe. É importante um olhar apurado para enxergar além das habilidades técnicas operacionais, considerando também habilidades de comunicação, trabalho em equipe, liderança, resolução de conflitos, gestão do tempo, inteligência emocional, entre outras. Desta forma, é possível reunir todas as habilidades necessárias para montar um time com maior potencial de êxito naquela demanda.

Delegating can be difficult at first because it feels like you are giving up control or trying to pass the buck. For those struggling with delegation, assess what you are not good at and not passionate about. When those tasks come up, delegate them to the person who is good at them or passionate about them. Once you start delegating, you'll find that you have more time to do the things you're really good at, and you'll also have developed a stronger relationship with the people you are delegating to because they will see that you value their skills.

Delegation can be difficult but it is necessary. Collaboration with other team members can help free up and and even foster additional creativity when it comes to your marketing tasks. Leverage your strengths and your team members strength to become more efficient.

Siendo organizado y eficiente para que no tengas que trabajar horas extras. No perdiendo el tiempo en cosas que no te llevan a nada. Trabajando con tu equipo para que las cosas estén siempre a tiempo.

A automação de processos é fundamental no dia a dia de qualquer profissional de Marketing. Além de permitir que o profissional se liberte de atividades repetitivas e manuais, também possibilita um cenário mais propício para tomada de decisões, ao apresentar dados em tempo real. Desta forma, é mais seguro e assertivo investir mais em estratégias de sucesso e ajustar estratégias que precisam de revisão.

I think reading books and listening to podcasts is a great way to develop your expertise. Also think carefully about what growth means to you and your business. Growth doesn’t have to be revenue or the size of your company, it could be developing yours and your teams skills, adding more value to clients, increasing your brand awareness - define growth in realistic terms.

If you can find an angle to link work to a personal purpose, being a marketer is much more enjoyable. I hear a lot of marketers saying that they can not find that link, but I think if you put enough thinking behind this topic, the link can always be found.

Clear, accessible signposting of materials, collateral, templates, tools and tutorials to empower the wider team. Often that kind of expertise exists solely in siloed teams. You can't underestimate the importance of knowledge sharing - giving marketing teams time back to focus on impactful projects and time to recharge creatively.

Most marketers suffer from meeting paralysis. They’re dragged into every meeting across the organisation. Forced to sit through repetitive stand-up meetings that last for hours and have no real impact on the business. So much (valuable) time is wasted and it prevents them from doing their best work. Truth is, no one can be (truly) productive for 8+ hours per day. It’s not possible. We’re not wired this way. It results in mediocre execution. Our best work shines through when… – We have a healthy work-life balance. – We believe in the vision. – We say “NO”, often. – We execute meaningful work. – We’re given resources and time to develop. – We have the authority to lead and do marketing.

Primero que nada ser eficientes con lo que hacemos todos los días. Delegar a nuestros equipos no hay que querer hacer todo nosotros. No perder el tiempo en tareas que tu equipo puede realizar. Usar tecnología para que nos ayude a hacer nuestras cosas más rápido.

As a full-time marketing professional and mom of five, it is critical for me to achieve work life balance however sometimes I still do struggle with this. Late 2023 into 2024, I made a conscious effort to achieve this by setting clearer boundaries, prioritizing tasks, and scheduling dedicated time for personal activities. I try my best to communicate expectations with colleagues, delegate when possible, and avoid overcommitting. Regular breaks, mindfulness practices such as meditation, and maintaining a healthy lifestyle through regular exercise has also contributed to a more balanced work-life.

Definiendo que es balance para ti. Cada persona valora diferentes cosas. Define que es eso que tu las deseas y atrévete a crear tu propio balance