How can online retail platforms increase your consumer goods brand awareness?

1 Choose the right platform

The first step to increase your brand awareness is to choose the right online retail platform for your consumer goods. There are many factors to consider, such as the size, niche, and reputation of the platform, the fees and commissions involved, the features and services offered, and the compatibility with your own website and social media channels. You want to choose a platform that matches your target audience, your brand identity, and your budget. For example, if you sell handmade or vintage goods, you might want to use a platform like Etsy or eBay, while if you sell premium or luxury goods, you might want to use a platform like Shopify or BigCommerce.

2 Optimize your product listings

The second step to increase your brand awareness is to optimize your product listings on the online retail platform. Your product listings are the main touchpoints between your brand and your potential customers, so you want to make them as attractive, informative, and consistent as possible. You can optimize your product listings by using high-quality images and videos, writing clear and compelling descriptions and titles, using relevant keywords and tags, highlighting your unique selling points and benefits, and adding customer reviews and ratings. You also want to make sure that your product listings reflect your brand voice, style, and values, and that they are aligned with your other marketing channels.

4 Leverage the platform's features

The fourth step to increase your brand awareness is to leverage the platform's features and services that can help you promote your brand and products. Depending on the platform you use, you might have access to various features and services, such as advertising, analytics, SEO, cross-selling, upselling, bundling, customization, and integration. You can use these features and services to increase your visibility, traffic, conversions, and retention on the platform, as well as to measure and improve your performance and customer satisfaction. You also want to keep up with the platform's updates and trends, and take advantage of any opportunities or challenges that arise.

5 Collaborate with other sellers

The fifth step to increase your brand awareness is to collaborate with other sellers on the online retail platform. Collaborating with other sellers can help you expand your network, reach new audiences, and create value for your customers. You can collaborate with other sellers by joining or creating communities, groups, or forums, participating in events, contests, or giveaways, sharing tips, advice, or resources, cross-promoting or co-branding your products, and creating partnerships or alliances. You also want to be respectful, supportive, and professional with other sellers, and avoid any conflicts or competitions that might harm your reputation.

6 Be creative and innovative

The sixth and final step to increase your brand awareness is to be creative and innovative with your online retail strategy. Being creative and innovative can help you stand out from the crowd, attract and retain customers, and adapt to changing market conditions and customer preferences. You can be creative and innovative by experimenting with new products, designs, or formats, testing new marketing channels or campaigns, launching new features or services, or solving a problem or fulfilling a need that your customers have. You also want to be open to feedback, learning, and improvement, and always strive to deliver value and quality to your customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?