How can SEO professionals demonstrate their ability to work independently during an interview?

1 Prepare your portfolio

One of the best ways to show your independent work ethic is to have a portfolio of your previous or current SEO projects. Your portfolio should include relevant details such as the goals, strategies, tools, results, and challenges of each project. You should also explain your role and responsibilities, and how you managed your time, budget, and resources. Your portfolio should be well-organized, easy to access, and visually appealing. You can use online platforms such as WordPress, Behance, or Google Sites to create and showcase your portfolio.

2 Share your process

Another way to demonstrate your independent work ability is to share your process and methodology for conducting SEO research, analysis, and optimization. You should be able to explain how you approach each stage of the SEO process, from keyword research and competitor analysis, to content creation and link building, to performance tracking and reporting. You should also mention the tools and software you use, and how you keep yourself updated on the latest SEO trends and best practices. You can use examples from your portfolio to illustrate your process and show your results.

3 Highlight your achievements

A third way to prove your independent work skills is to highlight your achievements and successes in SEO. You should quantify and qualify your impact and value as an SEO professional, and show how you helped your clients or employers achieve their goals and improve their rankings, traffic, and conversions. You should also mention any awards, recognitions, or testimonials you received for your SEO work, and how you overcame any challenges or difficulties along the way. You can use metrics and data to support your claims and show your effectiveness.

4 Ask relevant questions

A fourth way to display your independent work attitude is to ask relevant and insightful questions during the interview. Asking questions shows that you are interested, curious, and proactive in learning more about the company, the project, and the expectations. You should ask questions that demonstrate your SEO knowledge and expertise, as well as your ability to adapt and collaborate with others. For example, you can ask about the company's SEO goals, challenges, and strategies, the tools and resources they use, the communication and feedback methods they prefer, and the scope and timeline of the project.

5 Follow up after the interview

A fifth way to show your independent work initiative is to follow up after the interview. Following up shows that you are professional, courteous, and eager to hear back from the interviewer. You should send a thank-you email within 24 hours of the interview, expressing your appreciation, enthusiasm, and interest in the position. You should also restate your main qualifications and achievements, and address any questions or concerns that may have arisen during the interview. You can also include a link to your portfolio or a relevant sample of your SEO work, if appropriate.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?