How can you adjust your airline marketing strategies to target Millennials?

Millennials are a large and influential segment of travelers who have different preferences and behaviors than older generations. They value experiences, convenience, personalization, and social media engagement. As an airline manager, you need to adjust your marketing strategies to attract and retain this important customer group. Here are some tips on how to do that.

1 Offer flexible and affordable options

Millennials are more likely to book flights based on price, availability, and flexibility than loyalty or brand recognition. They also tend to travel more frequently and spontaneously, often choosing destinations based on recommendations or deals. To appeal to this segment, you should offer flexible and affordable options such as low-cost fares, dynamic pricing, bundled packages, and easy cancellation or change policies. You should also provide clear and transparent information about fees, taxes, and restrictions to avoid negative reviews or complaints.

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Hervé Hoint-Lecoq 🇫🇷

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En réalité pour séduire les milleniaux avec des offres flexibles il faut surtout gamifier son expérience d'achat et proposer des produits et services qui répondent très précisément aux demandes. Ne pas jouer la surenchère et savoir adapter son offre

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2 Personalize your communication and offers

Millennials expect personalized and relevant communication and offers from airlines. They want to feel valued and recognized as individuals, not as generic customers. To achieve this, you should use data and analytics to segment your millennial audience based on their preferences, behaviors, and needs. You should also use email, SMS, and push notifications to send them tailored messages and offers based on their travel history, interests, and preferences. You should also leverage user-generated content, reviews, and testimonials to showcase your value proposition and social proof.

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3 Enhance your digital and mobile presence

Millennials are digital natives who rely on their smartphones and online platforms to research, book, and manage their travel. They also use social media to share their experiences, seek inspiration, and interact with brands. To connect with this segment, you should enhance your digital and mobile presence by offering a user-friendly and responsive website, a mobile app, and a chatbot or live chat service. You should also optimize your online booking and check-in processes, offer mobile boarding passes and digital wallets, and provide in-flight Wi-Fi and entertainment. You should also engage with your millennial customers on social media by creating and sharing relevant and engaging content, responding to their feedback, and encouraging user-generated content.

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4 Focus on sustainability and social responsibility

Millennials are more aware and concerned about the environmental and social impact of their travel choices. They are more likely to choose airlines that demonstrate sustainability and social responsibility practices and values. To attract and retain this segment, you should focus on reducing your carbon footprint, using renewable energy sources, recycling waste, and offsetting emissions. You should also support local communities, charities, and causes that align with your brand purpose and values. You should also communicate your sustainability and social responsibility efforts and achievements to your millennial customers and stakeholders.

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Sanjay Arora

Digital Transformation Leader | Pre-Sales | Delivery Led Sales | Organic Sales | Go-to-Market Strategy | GenAI Enthusiast | Product Mindset | Driving Client Success
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Airlines should encourage travelers to contribute more towards sustainability. Like they can link/package the carbon emission and the flying rewards so that people deliberately contribute more towards the cause.

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5 Create memorable and shareable experiences

Millennials are not just looking for transportation, they are looking for experiences. They want to enjoy their journey as much as their destination. They also want to share their experiences with their friends, family, and followers on social media. To satisfy this segment, you should create memorable and shareable experiences for your millennial customers by offering unique and customized services, amenities, and perks. You should also provide them with opportunities to interact with other travelers, locals, and cultures. You should also encourage them to share their experiences with your brand by creating hashtags, contests, and incentives.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Puneet Sachdev

Principal Solutions Architect @ Amazon | Digital, Cloud, GenAI | Sustainability Evangelist
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Millennials have a few key attributes. They are currently in prime of their respective professions, they are well versed with technology and responsible about the environment. An Airline has to be authentic and genuine in its interactions with this target market. Service or Price can be the main influencer depending upon whether the motive of travel is business or leisure and/or travelling with family or alone. However, in all scenarios they want an experience which is personalised or in other words for the brand to know them and their preferences. This makes having a Customer Data Platform essential for the airline to engage with this target market.

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How can you adjust your airline marketing strategies to target Millennials?

1

2

3

4

5

6

1 Offer flexible and affordable options

2 Personalize your communication and offers

3 Enhance your digital and mobile presence

4 Focus on sustainability and social responsibility

5 Create memorable and shareable experiences

6 Here’s what else to consider

Airline Management

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How can you adjust your airline marketing strategies to target Millennials?

1

2

3

4

5

6

1 Offer flexible and affordable options

2 Personalize your communication and offers

3 Enhance your digital and mobile presence

4 Focus on sustainability and social responsibility

5 Create memorable and shareable experiences

6 Here’s what else to consider

Airline Management

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