How can you become a brand marketing expert?

Challenge the norm. In a world where everyone is following the same marketing playbook, dare to question established norms. Consider if traditional market research and segmentation truly capture the evolving and dynamic nature of modern audiences.

Understand culture. Every brand wants to be talked about, go 'viral' - it's the crux of (almost) every brief. Understanding the cultural landscape, especially the culture of your target audience, will impact your campaign significantly. Also, your brief should never be 'to go viral.'

Make the transition from brand marketing to consumer marketing so that you can deliver the products & experiences that consumers desire.

To become a Brand Marketing expert, start by mastering the basics of marketing, understanding target audiences, and familiarizing yourself with various digital and traditional channels. Learn about branding principles, storytelling, and visual identity. Stay updated on industry trends and consumer behavior. Gain practical experience through internships or entry-level positions in marketing. Develop strong analytical skills to measure and analyze campaign performance. Network with professionals in the field and consider obtaining relevant certifications. Combine theoretical knowledge with practical application to build expertise in creating and managing successful brand marketing strategies.

Don't just fit in. While defining your brand, resist the temptation to echo your competitors. In a sea of sameness, those who stand out often have a different story, not just a better version of the same narrative.

Trouver un sens... Aujourd'hui, plus que jamais, nous avons besoin de trouver et donner du sens à ce que l'on fait. Notre marque va véhiculer des valeurs, liées à une histoire, une vision. Il faut retrouver de l'authenticité, la marque reste le reflet de son créateur.

It's essential to avoid trying to differentiate yourself from your competitors too much. Focusing on a niche market might be tempting, but this can require a lot of investment and little return. Instead, I recommend studying the behaviors and preferences of your target audience to identify the ones who contribute the most value or volume. Once you understand their characteristics, you can focus on building a brand, whether supporting or entertaining them in a way that helps them achieve their desired lifestyle or persona. The second step is to maximize your product and brand exposure to consumer touch points, for them to see - be aware - remind - buy - love - and advocate for you. That's it!

People often worry about targeting their audience tightly. The tighter and more specialized the audience, the more likelihood of success.

Create strong brand identity with a help of brand archetypes. Selecting 1-2 main types will not only add personality to your brand, but it will also help you connect with your audience. Be consistent with your campaign voice to stay on brand with selected archetypes and marketing personas you are trying to reach.

Suggest a book to read. Seth Goddin’s “All marketers are liars”. He argues that the most successful marketing campaigns are built on authentic stories that people want to believe in.

Go beyond emotional appeal. While a brand story that tugs at heartstrings is effective, in today's skeptical world, intertwining your narrative with a dose of reality and pragmatism can foster deeper trust and connection.

1. Understanding the brand's essence 2. Connecting emotionally 3. Crafting narratives that resonate 4. Weaving compelling tales 5. Captivate the audience with authenticity.

Everybody loves a story. The very reason your favourite brands found a way into your heart is probably through a distinct story communicated through a brand activation such as a commercial. Strong brands tell unique stories, consistent across time that retains in the minds and hearts of people.

Human beings have been telling stories for as long as we have been able to communicate. The Stone Age cave paintings are a form of storytelling—depicting the lives, beliefs, and experiences of our ancestors. In the context of modern brand marketing, storytelling plays a crucial role in creating emotional connections, building trust and relatability, differentiating brands, and creating memorable experiences for consumers. Leveraging the power of storytelling in brand management is an opportunity that should not be missed.

Rethink community engagement. Instead of viewing your community solely as brand ambassadors, consider them collaborators in your brand's journey. This approach can unveil authentic insights and foster a deeper sense of belonging.

Build a community that isn’t just interested to hear what you say but also curious to know about what next you have to offer. Building personal relationships can help you nurture the essence of branding

To create a strong brand community, define your brand identity clearly and engage actively with your audience. Create value for each customer, personalize their experience. For loyal customers, offer exclusive rewards, early access to products, and involve them in special brand activities. For new customers, provide a seamless onboarding process, introductory offers, and educational content tailored to their needs. Continuously seek feedback to understand their preferences and deliver value that resonates with each individual.

See your community as an extension of your brand. Invite them in and make them feel as part of the "we." User-generated content (UGC) is very effective since it comes from the community itself, showcasing brand marketing, affinity, and advocacy.

A community is more powerful than a group of people. They don’t want to listen in a straight line to the brand’s “speech”, they want to contribute, to exchange ideas, to share their experience together with the brand. This idea of dynamic exchange, enriches the brand’s relation with them. Their proximity to the community is helpful to listen to their fears, needs, expectatives, interests and feelings about their everyday life. If this information is cleverly capitalized, it could help the brand to build strong bonds with its audience.

Explore advanced analytics techniques like sentiment analysis tools that can provide valuable insights into how your brand is perceived by your target audience. It is important to understand how your consumer feels about your brand. By analyzing sentiment trends, you can identify potential reputation management issues.

Keeping an eye on performance metrics will help you keep your marketing agile and effective for your business and audience. In this data rich environment it can be easy to be overwhelmed but if you focus on the metrics that matter it will always help drive better results for your business.

Als Brand Analyst/ Experte ist es entscheidend, den Impact der Marketing Aktionen zu messen. Wir setzen verschiedene Tools ein, um Daten zu Markenbekanntheit, Wiedererkennung, Erinnerung, Reputation, Loyalität, Interessenvertretung und Gleichberechtigung zu verfolgen. Die Überwachung von Schlüsselindikatoren wie Traffic, Conversions, Kundenbindung, Umsatz und Rentabilität ist ebenso wichtig. Diese Daten dienen dazu, die Markenstrategie zu analysieren, Stärken und Schwächen zu erkennen und die Strategie entsprechend anzupassen, um stets auf Erfolgskurs zu bleiben.

Measuring the results of Brand Marketing is such a dangling carrot. As a cursory metric to glance at now and then, sure, it's useful. As a determiner of how it's impacting your bottom line, brand marketing is not very good at it. Track easy things like engagement, topics that get traction, or other no-brainer KPIs. But do not use it to determine the overall health of your brand.

Is your brand favorable, unique, and consistent? Measure your brand equity regularly using qualitative and quantitative research techniques. I recommend using projective techniques like word association, sentence completion, picture sorting, etc to understand the customer's viewpoint.

Always be open to learn. Stay curious and don’t be shy to ask for advice. In the digital space today there is so much to learn and also changes/upgrades are always happening that it is keeping marketers on their ‘toes’. It is important for personal and professional development to keep challenging yourself but also (it’s fun). Always remember peers can also be mentors that provide a valuable and different viewpoint, find your peoples who you can connect, relate and grow with.

Every second you are awake is an opportunity for research. Does a label grab your attention at the grocery store? Do you find yourself actually watching a YouTube ad instead of skipping right by it? The thing that's so fun about branding is that the world is your laboratory, so pay attention to what gets you to pay attention, then try to figure out how to implement something similar in your own marketing efforts.

In a world where everything changes very quickly, you have to be willing to adapt. The world of marketing and communications is always evolving. Find the excitement in learning new skills and considering new ideas. It feels amazing when you take that chance and it pays off. Even if there isn't a overly positive result, you still get to learn from trying something new.

To excel as a brand marketing expert, master the blend of art and science. Use data to track trends and assess your goals and opportunities, laying a robust, factual base for your strategies. Simultaneously, harness your intuition to make your brand unique and innovative. Be daring and in tune with consumer desires. This dual approach of data (gut) and values (heart) is crucial. It enables crafting compelling brand narratives that resonate with your audience, establishing a strong, authentic identity. Staying adaptable and informed is key in the dynamic field of brand marketing, where creativity and value-driven methods make a lasting impact.

Learning ,learning, learning , until you get old. Never stop learning cause every second in your life you can learn something new and you can grow more and more

Consider the impact of digital fatigue. In an era where digital presence is emphasized, understand that sometimes less is more. Evaluate the effectiveness of digital minimalism in your brand strategy, where quality trumps quantity.

Delivering on your brand promise is the key to having an authentic and credible brand. This means truly understanding the consumer experience with your brand and continually making improvements to that experience. Whether it be related to service, ease of use or reaching the right audience. In addition, it is essential to understand consumer needs and desires so that you can find the best ways to resonate with that target audience.

1. Foundational Knowledge: Start with a marketing degree or take courses on branding principles, consumer behavior, and marketing strategy. 2. Build Your Toolkit: Learn digital marketing channels like social media, content marketing, and email marketing. 3. Craft Your Message: Sharpen your copywriting and storytelling skills to create compelling brand narratives. 4. Data & Design: Understand how data analytics measure success and collaborate effectively with designers. 5. Stay Curious: Continuously learn about industry trends, new technologies, and consumer psychology. 6. Build Your Brand: Showcase your expertise! Create a strong online presence with a blog or social media to demonstrate your knowledge.

Be good at it. This sounds trite. It isn't. If you want to be regarded as a brand marketing expert, then demonstrate your expertise. Go out and build some major brands. Do stuff that works. People will come to you after that. People will seek out your expertise.

It's also important to mention that in order to become a brand marketing expert, you definitely need to learn and master the art of storytelling and creative communication, which are vital for conveying brand messages that resonate with target audiences.