How can you build a strong online presence and reputation in technical sales?

Sin duda alguna es potenciar tu marca personal en Linkedin, mucho de las llamadas telefónicas que haces tu o tu equipo de ventas termina en una búsqueda en redes sociales sobre tu marca, empresas. el 74% de tus clientes te buscará en redes para saber de tu reputación.

To establish a robust online presence and reputation in technical sales, leverage various platforms like LinkedIn, industry forums, and blogs to share insights, expertise, and success stories. Create informative and engaging content such as whitepapers, case studies, and webinars to showcase your knowledge and problem-solving abilities. Engage with your audience by participating in discussions, answering questions, and seeking feedback. Consistently demonstrate professionalism, integrity, and expertise to build trust and credibility within the technical sales community.

Know where your audience is. You will need to adapt and rebrand yourself based on where your target is, especially if you are new to the industry. Understanding what type of information your audience may find valuable is also important. Are you leading in your market? Make sure you are present on every relevant platform because your competitor will be looking for your gaps. Focus on doing one or two things well and adapt content to be shared elsewhere. Create a cache of things you can tweak and reshare and stop reinventing the wheel. And none of it will work until it is a habit. Posting once is not being a presence.

Firstly, remember that no matter how technical the sale, it's always about connecting with people. Keep this in mind when crafting your presentations! Secondly, the biggest mistake in technical sales is assuming that data is the differentiator. WRONG! The real game-changer in technical sales is storytelling. It's about packaging the data within a compelling narrative that resonates with and engages your audience. So, focus on storytelling to truly stand out in the technical sales arena!

No todas las plataformas online son iguales en lo que respecta a las ventas técnicas. Debe seleccionar los que coincidan con sus objetivos, su industria y su audiencia. Por ejemplo, LinkedIn es una gran plataforma para establecer contactos, compartir tu experiencia y generar referencias. Twitter puede ayudarte a mantenerte al tanto de las tendencias de la industria, unirte a conversaciones relevantes y construir tu marca personal. YouTube puede ser un medio poderoso para crear y compartir contenido de video atractivo que muestre sus productos, soluciones e historias de éxito de clientes. No es necesario que estés en todas las plataformas, pero debes ser coherente y estratégico en las que elijas.

Optimizing your online profiles is essential, as they serve as your digital business cards and play a crucial role in shaping the perception of your professional identity. To create a positive and memorable impression on visitors. Remember, consistency across platforms is key, so ensure that your profiles align with your overall professional brand. Regularly update your information to reflect your latest achievements and stay relevant in your industry.

Share as much as you can about anything relevant, and make sure you have a photo. With AI and deepfakes becoming more common and scammers still going strong, it is very important to keep your profile up to date, share current photos, video or anything relevant that makes the audience know you are who you say you are. Leave out the big words. Simplifying who you are and what you do will make you appeal to a wider audience.

Posting content is important when it comes to building brand equity, especially as a salesperson. Here’s how you can go about getting started: Choose one platform such as LinkedIn, then choose one channel, whether written or video. Then commit to some form of recurring cadence to post. Whether that’s daily, weekly, bi-weekly or otherwise. In terms of what to post or talk about, simply share an experience you have had that very week. It may have been a lesson learned, a success or a failure. Either way, openly share an experience and what you gained having gone through that experience. That is a great way to get started on your content creation journey.

Establish your content creation prowess: 1- Provide valuable insights: Shift from selling to educating by crafting blog posts, articles, or videos addressing your audience's technical questions. Offer actionable tips to showcase your industry expertise. 2- Utilize authentic storytelling: Share case studies, customer successes, or personal anecdotes that highlight your problem-solving abilities and value delivery. 3- Maintain consistency: Demonstrate thought leadership by regularly publishing content, ensuring a continuous presence to stay top-of-mind in your industry.

Eu sempre digo: Você tem da sua audiência o que você dá pra ela. Quer uma comunidade engajada? Engaje com ela. Responda as pessoas, tire dúvidas, mostre empatia e utilize o gatilho mental da reciprocidade sempre.

In tech sales, honesty is currency. Showcase not only wins but also loses. Authenticity breeds trust. Share experiences—goals, challenges, and learnings. Transparency builds credibility, fostering lasting relationships beyond the sale.

Tenha foco em conteúdos com os resultados que você é capaz de realizar na sua empresa e na empresa de seus clientes. Isso gera confiança. Construa uma jornada do seu cliente que vai do dia que ele compra até o dia em que ele tem o primeiro resultado satisfatório. Desta forma, será bem mais fácil vender para outros.

Maintaining a positive online presence is crucial in today's digital landscape. To achieve this, I am committed to a two-pronged approach: 1. Vigilant Monitoring: I will regularly utilize analytics and feedback mechanisms to gain insights into how users interact with me. This includes monitoring for both positive and negative feedback, as well as overall performance metrics. 2. Responsive Improvement: Any negative feedback will be promptly addressed and analyzed to identify potential areas for improvement. This continuous learning process ensures I evolve and refine my capabilities, consistently striving to better serve your needs.