How can you build trust and credibility with other departments when integrating Marketing Operations?
Marketing operations (MO) is a critical function that enables marketing teams to plan, execute, measure, and optimize their campaigns and activities. But MO is not a siloed department that works in isolation from other functions. To be successful, MO needs to build trust and credibility with other departments, such as sales, finance, IT, and product, and align their goals, processes, and data. How can you achieve this? Here are some tips to help you integrate MO with other functions and foster collaboration and transparency.