How can you conduct effective international fashion market research?

3 Analyze your consumers

One of the most important aspects of international fashion market research is to understand your target consumers. Who are they? What are their demographics, psychographics, behaviors, and preferences? How do they shop, communicate, and interact with fashion? What are their needs, wants, challenges, and motivations? How do they perceive your brand and products? You can use various methods and tools, such as personas, segments, customer journeys, and value propositions, to analyze your consumers and create relevant and appealing offers for them.

4 Analyze your competitors

Another key aspect of international fashion market research is to understand your competitors. Who are they? What are their strengths, weaknesses, opportunities, and threats? How do they position themselves, differentiate themselves, and communicate with their customers? What are their products, prices, distribution channels, and marketing strategies? How do they perform and adapt to the market changes and trends? You can use various techniques and frameworks, such as SWOT analysis, Porter's five forces, and competitive matrix, to analyze your competitors and identify your competitive advantages and gaps.

5 Analyze your trends

The fashion industry is constantly evolving and influenced by various factors, such as social, cultural, economic, environmental, and technological trends. To conduct effective international fashion market research, you need to be aware of the current and emerging trends that affect your markets, consumers, and competitors. How do these trends shape the fashion preferences, behaviors, and expectations of your customers? How do they impact the fashion industry structure, dynamics, and opportunities? How do they create challenges and opportunities for your brand and products? You can use various sources and methods, such as trend reports, magazines, blogs, social media, and trend forecasting, to analyze your trends and anticipate future scenarios.

6 Synthesize and communicate your findings

The final step of international fashion market research is to synthesize and communicate your findings. You need to organize, interpret, and present the data and insights you collected in a clear, concise, and compelling way. You need to highlight the key findings, conclusions, and recommendations that answer your objectives and support your decisions. You need to use various formats and tools, such as reports, dashboards, infographics, and presentations, to communicate your findings to your stakeholders and audiences.