How can you create a digital storytelling campaign that engages employees of all ages?

Digital storytelling is a powerful way to communicate your organization's values, culture, and goals to your employees. It can also help you foster a sense of connection, engagement, and belonging among your diverse workforce. But how can you create a digital storytelling campaign that appeals to employees of all ages, from millennials to baby boomers? Here are some tips to help you craft compelling stories that resonate with your audience.

1 Know your audience

Before you start creating your digital stories, you need to understand who you are talking to. What are their interests, needs, challenges, and preferences? How do they consume and share information? What kind of stories do they relate to and remember? You can use surveys, interviews, focus groups, or analytics to gather insights about your employees. You can also segment your audience by age, role, location, or other criteria to tailor your stories accordingly.

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Farhia Jabbar

Marketing and Communications Professional
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To create a digital storytelling campaign that engages employees of all ages, consider a multi-faceted approach. Start by identifying universal themes that resonate with various age groups. Use a mix of multimedia content, such as videos, infographics, and written stories, to cater to different preferences. Encourage employees to share their own stories, fostering inclusivity. Leverage accessible and user-friendly digital platforms for distribution and interaction. Prioritize simplicity and clarity in your messaging, and maintain a feedback loop to adapt the campaign based on employee input. Tailoring the campaign to the diverse needs and interests of your workforce will foster engagement across age groups.

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2 Choose your format

Digital storytelling can take many forms, such as videos, podcasts, blogs, infographics, newsletters, or social media posts. You can use different formats to suit different purposes, platforms, and audiences. For example, you can use videos to showcase success stories, podcasts to share insights and tips, blogs to provide updates and feedback, infographics to illustrate data and trends, newsletters to highlight achievements and opportunities, or social media posts to spark conversations and interactions. You can also mix and match different formats to create a multimedia campaign that engages multiple senses and learning styles.

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3 Use the power of emotion

One of the key elements of effective storytelling is emotion. Emotion can help you capture attention, create empathy, and inspire action. You can use emotion to convey your organization's vision, values, and mission, as well as to showcase the impact of your work on your customers, stakeholders, and communities. You can also use emotion to celebrate your employees' contributions, achievements, and stories. You can use different techniques to evoke emotion, such as humor, suspense, surprise, nostalgia, or gratitude.

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Aleksandra Majkic, M.Sc.

Diversity Trainer & Speaker | Helping companies create inclusive cultures and individuals to progress their careers with confidence 🚀
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Always engage the power of emotion! Make it an experience for all ages and integrate the motivators for each generation. Make it a capturing campaign made up from different stories that all connect in the end.

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4 Make it interactive

Another way to make your digital storytelling campaign more engaging is to make it interactive. Interactive storytelling allows your employees to participate in the story creation and consumption process, rather than just being passive listeners or viewers. You can use interactive storytelling to solicit feedback, ideas, questions, or opinions from your employees. You can also use interactive storytelling to create scenarios, quizzes, games, or challenges that test your employees' knowledge, skills, or values. You can also use interactive storytelling to encourage your employees to share their own stories, experiences, or perspectives with their colleagues.

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5 Measure and optimize

Finally, you need to measure and optimize your digital storytelling campaign to ensure that it is achieving your goals and reaching your audience. You can use various metrics and tools to track and analyze the performance of your digital stories, such as views, clicks, shares, comments, likes, ratings, or conversions. You can also use feedback mechanisms, such as surveys, polls, or reviews, to gather qualitative data about your employees' satisfaction, engagement, and retention. You can use the data and feedback to identify what works and what doesn't, and to improve your digital storytelling strategy accordingly.

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Farhia Jabbar

Marketing and Communications Professional
(edited)
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To create a digital storytelling campaign that engages employees of all ages, consider a multi-faceted approach. Start by identifying universal themes that resonate with various age groups. Use a mix of multimedia content, such as videos, infographics, and written stories, to cater to different preferences. Encourage employees to share their own stories, fostering inclusivity. Leverage accessible and user-friendly digital platforms for distribution and interaction. Prioritise simplicity and clarity in your messaging, and maintain a feedback loop to adapt the campaign based on employee input. Tailoring the campaign to the diverse needs and interests of your workforce will foster engagement across age groups.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a digital storytelling campaign that engages employees of all ages?

1

2

3

4

5

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1 Know your audience

2 Choose your format

3 Use the power of emotion

4 Make it interactive

5 Measure and optimize

6 Here’s what else to consider

Internal Communications

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How can you create a digital storytelling campaign that engages employees of all ages?

1

2

3

4

5

6

1 Know your audience

2 Choose your format

3 Use the power of emotion

4 Make it interactive

5 Measure and optimize

6 Here’s what else to consider

Internal Communications

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Thanks for your feedback

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