How can you create a TV show press kit that stands out?

1 Know your goals and audience

Before you start creating your press kit, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to pitch your show to a network, a streaming platform, or a festival? Do you want to get reviews, interviews, or features from journalists, bloggers, or influencers? Do you want to build a fan base, a community, or a brand? Depending on your goals and audience, you will need to tailor your press kit accordingly. For example, if you want to pitch your show to a network, you will need to emphasize the marketability and profitability of your show. If you want to get reviews from critics, you will need to highlight the artistic and creative aspects of your show. If you want to build a fan base, you will need to showcase the personality and uniqueness of your show.

2 Choose the right format and platform

There are different ways to present your press kit, depending on your budget, preference, and purpose. You can create a physical press kit, a digital press kit, or a hybrid press kit. A physical press kit is a printed or packaged set of materials that you can mail or hand out to your contacts. A digital press kit is a downloadable or online set of materials that you can email or share through a link. A hybrid press kit is a combination of both, where you can send a physical press kit with a link to your digital press kit. The format and platform of your press kit will affect the design, layout, and content of your materials. For example, if you choose a physical press kit, you will need to consider the size, weight, and cost of printing and shipping your materials. If you choose a digital press kit, you will need to consider the file size, format, and compatibility of your materials. If you choose a hybrid press kit, you will need to ensure consistency and coherence between your physical and digital materials.

3 Include the essential elements

No matter the format and platform of your press kit, there are some essential elements to include to showcase your TV show. This should include a cover letter or email introducing your show, as well as explaining why you are sending the press kit and what you are expecting from the recipient. Additionally, a one-sheet or flyer summarizing the key information about your show should be included, such as the title, genre, logline, synopsis, cast, crew, and contact details. Furthermore, a press release or news article announcing the launch or screening of your show should be included with some background and context about the show's story, themes, and goals. Additionally, a media kit or portfolio containing visual and audio materials representing your show is also necessary. This can include photos, posters, trailers, clips, music, and logos. Lastly, a fact sheet or FAQ answering common questions about your show should be included. This can include production details, target audience, ratings, awards, and testimonials. You may also want to include a bio or profile introducing the main people behind the show and their headshots, resumes, and social media links.

4 Make it attractive and professional

Creating an attractive and professional press kit is essential for conveying the quality and style of your show. To do this, use language that is clear and concise, capturing the essence and mood of your show with high-resolution images. Fonts, colors, and layouts should be consistent and appropriate for your show's genre and brand. Additionally, proofreading and editing tools should be used to check spelling, grammar, and punctuation. Finally, make sure to use reliable sources to back up your claims and facts.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?