How can you creatively influence potential customers?

1 Know your audience

The first step to creative advertising is to understand who you are talking to. You need to research your target market, their needs, their preferences, their motivations, and their challenges. You also need to know where they are, what media they consume, and how they respond to different types of messages. By knowing your audience, you can tailor your advertising to their interests, emotions, and values, and to avoid any irrelevant or offensive content.

2 Be original

The second step to creative advertising is to be original. You need to avoid clichés, stereotypes, and copycats, and to come up with fresh and unique ideas that stand out from the crowd. You can use brainstorming, mind mapping, or other techniques to generate as many ideas as possible, and then filter and refine them based on your objectives, budget, and audience. You can also look for inspiration from other sources, such as art, culture, history, or nature, but make sure to adapt them to your own context and purpose.

3 Be relevant

The third step to creative advertising is to be relevant. You need to make sure that your advertising message matches your audience's needs, expectations, and goals, and that it provides them with a clear and compelling benefit. You also need to make sure that your advertising message aligns with your brand identity, values, and personality, and that it supports your overall marketing strategy and objectives. By being relevant, you can create advertising that is meaningful, credible, and memorable for your potential customers.

4 Be surprising

The fourth step to creative advertising is to be surprising. You need to find ways to capture your audience's attention, to arouse their curiosity, and to challenge their assumptions. You can use humor, irony, paradox, or contrast to create unexpected and intriguing messages that make your audience think, laugh, or feel. You can also use storytelling, metaphors, or analogies to create vivid and engaging messages that make your audience imagine, relate, or empathize. By being surprising, you can create advertising that is entertaining, stimulating, and impactful for your potential customers.

5 Be simple

The fifth step to creative advertising is to be simple. You need to avoid complexity, confusion, and clutter, and to communicate your message clearly and concisely. You also need to avoid jargon, technical terms, or acronyms that your audience may not understand, and to use plain and simple language that they can easily follow. You can use visual aids, such as images, colors, or fonts, to enhance your message and to make it more appealing and attractive. By being simple, you can create advertising that is easy, accessible, and understandable for your potential customers.

6 Be actionable

The sixth and final step to creative advertising is to be actionable. You need to motivate your audience to take the next step, whether it is to visit your website, to call your phone number, to sign up for your newsletter, or to buy your product. You also need to make it easy and convenient for them to do so, by providing them with clear and specific instructions, contact details, or links. You can use incentives, such as discounts, offers, or guarantees, to encourage them to act quickly and confidently. By being actionable, you can create advertising that is effective, persuasive, and profitable for your potential customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?