How can you demonstrate your experience with search engine optimization?

If you're applying for a job that requires digital strategy skills, chances are you'll be asked about your experience with search engine optimization (SEO). SEO is the process of improving the visibility and relevance of a website or a web page in search engine results. It involves both technical and creative aspects, such as keyword research, content creation, site structure, link building, and analytics. How can you demonstrate your experience with SEO in a convincing and compelling way? Here are some tips to help you prepare for this common interview question.

1 Showcase your portfolio

One of the best ways to show your SEO expertise is to present examples of your previous or current projects that involved SEO. You can create a portfolio website or a slide deck that showcases the goals, strategies, tactics, and results of your SEO campaigns. Make sure to include metrics that demonstrate the impact of your SEO efforts, such as traffic, conversions, rankings, or revenue. You can also use tools like Google Search Console, Google Analytics, or Moz to illustrate your SEO performance and insights.

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Dhana Sekar

Digital Marketer | Paid Marketing Strategist | Guiding Businesses to Success with Google, Facebook & LinkedIn Ads | Maximizing ROI through Strategic Campaign Management
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Start with a brief introduction about who you are, your background, expertise, and passion for SEO Explain about real projects you have worked on, and discuss the strategies implemented and the results achieved y you Include "before" and "after" snapshots to visually demonstrate progress of your SEO Activities Explain in detail the process behind your goal setting, how you aligned your goals with business objectives and the activities that lead to the desired results

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2 Explain your SEO process

Another way to demonstrate your SEO experience is to explain how you approach SEO projects, from planning to execution to evaluation. You can use the SMART framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to outline your SEO objectives and how you align them with the overall business goals. You can also describe the steps you take to conduct keyword research, competitor analysis, content optimization, technical SEO, and link building. Additionally, you can explain how you measure and report your SEO results, and how you use data to optimize and improve your SEO strategies.

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Akshay Salaria

Top Digital Strategy Voice: Linkedin | Product | Growth / Digital Marketing | MarTech | Analytics | Tata Blue Mint x London Business School | Ex ZEE5, Idea, Lead | Guest Lecturer / Teacher
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SEO has many processes: a process to identify keywords, a process to get tags implemented, an audit process etc. It is important to get a good grip over such SEO processes. This will happen if the person has figured out and followed the process sufficient number of times so as to recall and explain it from memory whenever required.

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3 Share your SEO challenges and learnings

A third way to demonstrate your SEO experience is to share some of the challenges and learnings you encountered while working on SEO projects. You can use the STAR method (Situation, Task, Action, and Result) to tell a story of how you overcame a specific SEO problem or achieved a significant SEO outcome. You can also highlight the skills and tools you used to solve the challenge, and what you learned from the experience. This will show your interviewer that you have the ability to adapt and learn from SEO scenarios.

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4 Keep up with SEO trends and best practices

A fourth way to demonstrate your SEO experience is to show that you are aware of and follow the latest SEO trends and best practices. You can mention some of the sources you use to stay updated on SEO news and developments, such as blogs, podcasts, newsletters, or webinars. You can also discuss some of the current or emerging SEO topics that interest you, such as core web vitals, voice search, mobile-first indexing, or schema markup. This will show your interviewer that you are passionate and curious about SEO and that you are willing to learn new things.

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Akshay Salaria

Top Digital Strategy Voice: Linkedin | Product | Growth / Digital Marketing | MarTech | Analytics | Tata Blue Mint x London Business School | Ex ZEE5, Idea, Lead | Guest Lecturer / Teacher
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Curiosity and continuous learning are required to keep up with SEO trends and best practices. There could be many channels - blogs, videos, podcasts, and even whatsapp groups that one can use to get updates.

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5 Ask relevant SEO questions

A fifth way to demonstrate your SEO experience is to ask relevant and insightful questions about the SEO situation of the company or the role you're applying for. You can ask about their SEO goals, challenges, opportunities, or strategies. You can also ask about their SEO tools, resources, or team structure. This will show your interviewer that you have done your research and that you are interested and enthusiastic about working on SEO projects with them.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Akshay Salaria

Top Digital Strategy Voice: Linkedin | Product | Growth / Digital Marketing | MarTech | Analytics | Tata Blue Mint x London Business School | Ex ZEE5, Idea, Lead | Guest Lecturer / Teacher
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Try to keep a record of the challenge, the goal, the action taken and the outcome for all the SEO related activities. This will help structure the experience in a way that it can be explained when required.

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How can you demonstrate your experience with search engine optimization?

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1 Showcase your portfolio

2 Explain your SEO process

3 Share your SEO challenges and learnings

4 Keep up with SEO trends and best practices

5 Ask relevant SEO questions

6 Here’s what else to consider

Digital Strategy

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How can you demonstrate your experience with search engine optimization?

1

2

3

4

5

6

1 Showcase your portfolio

2 Explain your SEO process

3 Share your SEO challenges and learnings

4 Keep up with SEO trends and best practices

5 Ask relevant SEO questions

6 Here’s what else to consider

Digital Strategy

Rate this article

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