How can you edit photos to look natural and unposed for influencer marketing?

1 Choose the right photo

The first step to editing your photos is to choose the right photo. You want to select a photo that captures your personality, your message, and your context. Avoid photos that are too staged, too blurry, or too busy. Look for photos that have good lighting, composition, and focus. You can also use different angles, perspectives, and poses to create variety and interest.

2 Adjust the basics

The next step is to adjust the basic settings of your photo, such as brightness, contrast, saturation, and sharpness. These settings can make a big difference in the mood and quality of your photo. You can use a photo editing app or software to tweak these settings according to your preference and style. The key is to find a balance between enhancing and overdoing. You don't want to make your photo too dark, too bright, too colorful, or too sharp, as this can make it look unnatural and unposed.

3 Apply a filter or preset

A filter or preset is a pre-made combination of settings that can give your photo a consistent and professional look. You can use a filter or preset to create a theme or a mood for your influencer marketing content. For example, you can use a warm filter to create a cozy and inviting vibe, or a cool filter to create a sleek and modern vibe. You can find many filters and presets on photo editing apps or software, or you can create your own. However, be careful not to overuse or abuse filters and presets, as they can also make your photo look unnatural and unposed. You want to use them to enhance, not to distort, your photo.

4 Crop and rotate

Another step to editing your photos is to crop and rotate them. Cropping and rotating can help you improve the composition and alignment of your photo. You can use the rule of thirds, the golden ratio, or other principles of photography to guide you in cropping and rotating your photo. You can also use cropping and rotating to remove unwanted elements or distractions from your photo, or to emphasize certain aspects or details. However, don't crop or rotate too much, as this can also make your photo look unnatural and unposed. You want to preserve the original shape and proportion of your photo.

5 Add some flair

The final step to editing your photos is to add some flair. This is where you can get creative and add some personal touches to your photo. You can use text, stickers, frames, overlays, or other elements to add some fun and flair to your photo. You can use these elements to convey your message, your brand, or your personality. However, don't add too much flair, as this can also make your photo look unnatural and unposed. You want to use these elements to complement, not to overwhelm, your photo.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?