In order to effectively track the success of your webinar campaign, you need to employ the right tools to collect and analyze data. This includes a webinar platform to host, record, and promote your webinars, as well as capture data on attendees. You should also use a landing page builder to create and optimize your webinar registration page, as well as integrate it with your webinar platform and email marketing tool. An email marketing tool is necessary for sending automated emails to registrants and tracking open, click, and bounce rates. To store and manage leads, use a CRM system and segment them based on their webinar behavior and interest level. Additionally, a web analytics tool can help you track traffic, sources, and conversions of your webinar landing page. Lastly, a dashboard tool can be used to visualize and report on metrics and KPIs, as well as compare them with benchmarks and goals.