How can you effectively use product comparisons in a product demonstration?
Product comparisons can be an effective way to demonstrate the value and benefits of your product to prospects. To get the most out of product comparisons, you need to know how to tailor them to different customer segments, highlight your product's unique selling points, address potential drawbacks and risks, and use visual aids and storytelling techniques. This article will discuss strategies for choosing the right products to compare and how to effectively use them in your product demonstrations.