How can you ensure feedback is specific and actionable?

1 Define your goals and expectations

Before you start working with an influencer, you should clearly communicate your goals and expectations for the campaign. What are the key performance indicators (KPIs) that you want to track? What are the deliverables and deadlines that you require? What are the guidelines and best practices that you want the influencer to follow? By setting these standards in advance, you can provide a clear framework for giving and receiving feedback.

2 Use the SBI model

The SBI model is a simple and effective way to structure your feedback. It stands for Situation, Behavior, and Impact. When you give feedback, you should describe the specific situation where the behavior occurred, the behavior itself, and the impact that it had on the campaign. For example, instead of saying "Your post was too salesy", you could say "In your post on Monday, you used too many promotional phrases and hashtags, which made it look less authentic and reduced the engagement rate". This way, you can avoid vague or personal judgments and focus on concrete facts and outcomes.

3 Provide feedback regularly and timely

Feedback is more useful when it is given frequently and promptly. Don't wait until the end of the campaign to share your feedback with the influencer. Instead, provide feedback throughout the process, as soon as you notice something that needs to be praised or improved. This will help the influencer adjust their strategy and tactics accordingly and prevent any misunderstandings or conflicts. You can use different channels and formats to give feedback, such as emails, calls, chats, or surveys, depending on the situation and preference.

4 Ask for feedback in return

Feedback is a two-way street. You should not only give feedback to the influencer, but also ask for feedback from them. This will help you learn from their perspective and experience, understand their challenges and needs, and improve your collaboration and relationship. You can ask for feedback on various aspects of the campaign, such as the brief, the budget, the content, the results, or the communication. You can also use open-ended questions, such as "What did you like most about working with us?" or "What could we do better next time?" to elicit more insights and suggestions.

5 Follow up and act on feedback

The last step to ensure that your feedback is specific and actionable is to follow up and act on it. Feedback is useless if it is not implemented or acknowledged. You should thank the influencer for their feedback, show appreciation for their work, and explain how you will use their feedback to improve your campaign or collaboration. You should also monitor and measure the impact of your feedback on the influencer's performance and behavior, and provide further feedback or support if needed. By following up and acting on feedback, you can demonstrate your commitment and professionalism, and foster a long-term partnership with the influencer.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?