How can you gain influencer marketing experience from scratch?

J'ai pu observer de près la naissance de plusieurs influenceurs : ils sont devenus influenceurs, parce qu'ils avaient un sujet (topic), dont ils sont devenus experts par goût et passion, et qu'ils l'ont creusé, couvert. Commencez par documenter votre "sujet de prédilection" sur un support Social Media, et fédérez par votre qualité, passion, une communauté. L'influence ne se décrete pas, elle se mérite, s'octroie. Elle est la reconnaissance d'un parcours.

For those who want to help brands: It may be helpful to identify your niche but it’s probably safest, especially if you’re looking to join an agency, to tap into several rather than pinpointing just one. It would be super beneficial if you had an idea of which agencies you’re most interested in joining since they are likely getting/retaining clients within a certain vertical. BUT, I say this with caution, since removing the limits on what experience you’ve had could open up more opportunities. After all, many agencies are open to diversifying their skill-force. In summary, amp up your niches but keep your eyes on the general industry and trends.

The best way to get experience is to make your own experience! The best way to begin would be to educate yourself - learn about influencer marketing, what is it, study top influencers in your chosen niche and what makes them successful. Next, grow and establish your personal brand through social media platforms - the more exposure you have on different platforms, the more you can learn about what influencer marketing is like through first hand experience.

Defining the niche is very important in influencing these days because competition is increasing and we cannot find an influencer for a specific niche.

Yes and yes! Influencer marketing management is getting super saturated so having someone apply with a strong personal brand will likely put ahead, even if by a margin. Some perspective: the last several (10 or so) job posts I’ve seen are netting 500 applicants within hours. The competition is fierce since the influencer/creator economy is hot.

To grow your network as an influencer, start by defining your niche and optimizing your social media profiles with a professional and consistent image. Create high-quality and engaging content while strategically using relevant hashtags to enhance discoverability. Actively engage with your audience by responding to comments and participating in conversations. Collaborate with other influencers and attend industry events to expand your reach and build connections. Host giveaways, share user-generated content, and leverage Instagram features to diversify your content and appeal to a broader audience. Consistency, authenticity, and adaptability are crucial for building a robust and engaged influencer network.

Educate Yourself: Dive into online courses, webinars, and industry blogs. Knowledge is your foundation. Social Media Savvy: Build your personal brand on platforms. Understand what resonates with your audience. Networking Magic: Attend events, both virtual and in-person. Internship Opportunities: Seek internships with marketing agencies or companies. Hands-on experience is unparalleled. Stay Updated: Follow industry trends and changes. Being current is key in the ever-evolving landscape. Build a Portfolio: Showcase your work, even if it's small projects. A portfolio speaks louder than a resume. Measure and Learn: Use analytics tools to understand performance. Learn from both successes and failures.