How can you generate excitement for your conference?

1 Define your value proposition

The first step to generate excitement for your conference is to clearly define your value proposition, or what makes your event unique and valuable for your target audience. You need to communicate how your conference will solve their problems, meet their needs, or inspire them to take action. You can use different channels and formats to convey your value proposition, such as your website, social media, email marketing, videos, testimonials, or case studies.

2 Create a catchy theme and brand

The second step to generate excitement for your conference is to create a catchy theme and brand that reflects your value proposition and resonates with your audience. Your theme and brand should be consistent and coherent across all your marketing materials and conference elements, such as your logo, colors, fonts, graphics, slogans, agenda, speakers, and activities. Your theme and brand should also be relevant and timely, and capture the attention and curiosity of your potential attendees.

3 Build a community and network

The third step to generate excitement for your conference is to build a community and network around your event and your topic. You can use various platforms and tools to create and foster a sense of belonging and connection among your potential and registered attendees, such as online forums, social media groups, hashtags, polls, surveys, quizzes, webinars, podcasts, or blogs. You can also encourage and facilitate networking and interaction among your attendees, speakers, sponsors, and partners, both online and offline, before, during, and after the conference.

4 Offer incentives and rewards

The fourth step to generate excitement for your conference is to offer incentives and rewards to your potential and registered attendees, to motivate them to sign up, show up, and participate. You can use different types of incentives and rewards, such as discounts, early-bird offers, referrals, giveaways, contests, prizes, certificates, badges, or recognition. You can also customize and personalize your incentives and rewards, based on your audience's preferences, interests, goals, or behaviors.

5 Provide valuable and engaging content

The fifth step to generate excitement for your conference is to provide valuable and engaging content that meets the expectations and needs of your audience. You need to carefully plan and curate your content, such as your agenda, speakers, topics, sessions, formats, materials, and resources. You need to ensure that your content is relevant, informative, practical, actionable, and inspiring for your audience. You also need to ensure that your content is diverse, interactive, and dynamic, to keep your audience's attention and involvement.

6 Follow up and follow through

The sixth and final step to generate excitement for your conference is to follow up and follow through with your attendees, speakers, sponsors, and partners, after the event. You need to thank them for their participation and feedback, share the highlights and outcomes of the conference, provide additional resources and support, and invite them to stay connected and engaged with your community and network. You also need to evaluate and measure the success and impact of your conference, and use the insights and learnings to improve and plan your next event.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?