How can you identify and manage risks when working with social media influencers?

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Social media influencers can be powerful allies for public relations campaigns, but they also come with potential risks. Whether it's a mismatch of values, a breach of contract, a negative backlash, or a legal issue, working with influencers requires careful planning and monitoring. Here are some tips on how to identify and manage risks when working with social media influencers.

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