How can you improve customer data integration with a master data management system?
Customer data integration (CDI) is the process of consolidating and reconciling data from different sources to create a unified and consistent view of your customers. CDI can help you improve your marketing analytics by enhancing data quality, accuracy, and completeness, as well as enabling better segmentation, personalization, and targeting. However, CDI can also pose many challenges, such as data duplication, inconsistency, and fragmentation, especially when dealing with large and complex data sets from multiple channels and platforms. How can you overcome these challenges and improve your CDI with a master data management (MDM) system?