How can you improve your media sales cold calling skills?

Research your prospect before contacting them. Understand their business goals, challenges, and needs. Use LinkedIn, Google, or industry publications for relevant information. Tailor your pitch, ask pertinent questions, and demonstrate understanding.

Prepare is a word for transform calling cold to warm even lead or even sale - Take careful information, understand their need, their pain, their time behavior - Clear and go forward with right information - Create relationships - Don’t hurry up transform them for the first time - Be smile, happy and positive before making call because it will impact on your voice

Always do some research beforehand about the person you are going to call, which company they work for, what their position is. See something interesting that can generate a connection between you and that person. Structure your pitch, add questions that might make sense and try to understand your lead’s real needs.

As a branding specialist, don't rely on generic scripts. Prepare a clear introduction stating who you are, the purpose of your call, and the value you offer. Have a specific goal for the call and anticipate objections. Use open-ended questions to engage the prospect and uncover their needs.

Don't sound like you're calling from a call center. Create an interesting presentation about yourself, ask your lead non-invasive questions. Make sure he/she understands what you have to say, always have material ready that can be sent immediately after the call via email or WhatsApp

As a branding specialist, maintain a confident and friendly tone. Smile while speaking, speak clearly and avoid filler words. Use the prospect's name to build rapport and show respect.

Be kind and friendly, that counts a lot! When we called someone, they weren't waiting. It is important to gain trust and openness from the lead, starting your conversation and keeping it in a pleasant tone.

Improving your media sales cold calling skills involves several key strategies. Firstly, prepare thoroughly by researching your prospects and understanding their needs, allowing you to tailor your pitch. Practice active listening during calls to better address client concerns and build rapport. Develop a clear, concise, and compelling pitch that highlights the unique value of your media offerings. Handle objections professionally by acknowledging them and providing informed responses. Regularly seek feedback and self-reflect on your calls to identify areas for improvement. Stay up-to-date with industry trends to speak knowledgeably, and remember to follow up persistently yet respectfully, as persistence often pays off in cold calling.

💡Personalization is paramount in cold calling. Research your prospect to understand their needs and challenges. Tailor your pitch to align with their specific situation, showcasing how your media solutions address their pain points. For instance, if a business is seeking increased online presence, emphasize your digital advertising expertise. This approach not only demonstrates genuine interest but also increases the likelihood of capturing their attention and fostering a meaningful conversation. Remember, the more personalized and relevant your pitch, the more effective your cold calling efforts will be. 🌐🎙️

Only 3% of your prospects are ready to buy now. The remaining 97%? These are known as cold traffic. You've send cold emails/calls, and yet they ignored... Follow up. That's where the magic happens. Keep following up and share valuable tips with them freely... Show them social proofs of what you've achieved with other clients... Soon enough they will want those achievements for their own business. And the fun fact? When they are ready to commit, you don't need to do any much hard selling again... Because your "follow up" content has done that for you already.

I have successfully transformed struggling brands into market leaders through comprehensive rebranding strategies. I stay updated with industry trends and utilize innovative approaches, such as augmented reality and influencer marketing, to strengthen brand presence. My client-centric approach and testimonials demonstrate my ability to deliver tailored solutions and build strong relationships.