How can you increase your credibility with media and journalists?

Show your expertise by creating quality content that reflects your knowledge. Share it widely and connect with journalists covering your field. Build relationships with journalists by offering them valuable insights and ideas. Be prompt and helpful, and offer to assist with future stories. This trust will improve your chances of getting media coverage. Showcase your credibility with awards, testimonials, and endorsements. Be authentic and transparent in your dealings with the media. Stay updated on industry news and trends.

3 fundamental steps: 1) You must be a domain expert in this particular area 2) You should connect with right media and journalists that are highly vested in your domain 3) Your story should be unique, interesting and contain the latest updates

Journalists receive a high volume of requests daily, and most of them entail asking for 'something'. It's crucial to research each professional's area of expertise to tailor your communication effectively. Attending events provides opportunities to establish face-to-face connections. This is how I began twenty years ago when networking was unfamiliar in Spain. From then on, I've always been grateful for the tremendous work journalists do

In order to get more trust from the media and journalists, you must demonstrate your knowledge in your subject by regularly offering insightful analysis and information. Interact with reporters by providing them with timely and pertinent article ideas and answering their questions right away. Credibility can also be increased by fostering ties through social media and networking events. To properly customise your messaging, you must be aware of your audience's interests, preferences, and demographics. Make use of feedback mechanisms and analytics tools to acquire insights and modify your strategy so that your content appeals to your intended audience.

Je trouve que de nos jours, l'accès aux médias, notamment aux journalistes, est devenu de plus en plus accessible. C'est un autre canal de communication qui touche également un plus large public. De plus en plus de médias vous permettent de renforcer votre visibilité. Je pense notamment à @nalediSô.

Focus on adding value by giving journalists and media outlets exclusive insights, knowledge, and current information that is pertinent to their readership in order to gain more credibility with them. By continuously producing factual and thoroughly researched information, you may establish yourself as a trustworthy source. Be the first to pitch article ideas or offer your professional opinion on hot-button issues. Establishing trust and credibility with journalists also requires developing real relationships based on respectful and individualised communication. In order to preserve your credibility as a source for the media, you should always act with professionalism and openness.

Truthfully, media professionals often possess more industry knowledge than you might. However, they tend to limit themselves by not sharing their valuable insights. Engage them with questions; this is an effective way to build rapport.

The best way to prove yourself is by taking action, they say: -If you enjoy an article by a journalist, let them know. -If you can introduce them to someone for a story they're working on, do it. -If you come across interesting topics, think of them. I do this through our WhatsApp broadcast lists...

Say what they want to hear. Everyone doing an interview has an agenda so just answer whatever they ask you in a way that reinforces their pre-existing biases and the story they want to tell. Realistically…don’t worry if everyone thinks you’re credible. Just be that way.

Reliability is the major building block for trust. And when someone trusts you, they will keep coming to you. In your relationship with media and journalists, reliability is about being available when you say you are, being relevant to the topic, and providing honest feedback.