How can you integrate product updates into your existing product portfolio?

3 How to segment your prospects by product updates

The next step to integrating product updates into your product portfolio is to segment your prospects by the product updates that are most relevant and valuable to them. You can do this by using your CRM or other tools to tag and filter your prospects by their industry, role, pain points, goals, challenges, interests, or other criteria that match the product updates. For example, if your company has launched a new feature that automates a certain workflow, you can segment your prospects by the ones who are struggling with that workflow or who have expressed interest in automation solutions. This way, you can prioritize and target your outreach and follow-up based on the product updates that will resonate the most with your prospects.

4 How to craft your value proposition around product updates

The third step to integrating product updates into your product portfolio is to craft your value proposition around the product updates that match your prospects' needs and goals. You can do this by using the following formula: [Product update] helps you [benefit] by [how it works] . For example, if your company has launched a new feature that integrates with a popular tool, you can say: Our new integration with [tool] helps you streamline your data and workflows by syncing your information and actions across both platforms . This way, you can show your prospects how the product update solves their problem, delivers value, and makes their life easier.

5 How to create urgency and curiosity with product updates

The fourth step to integrating product updates into your product portfolio is to create urgency and curiosity with the product updates that differentiate your product from the competition and offer a competitive advantage. To do this, you can employ social proof and testimonials to demonstrate how other customers have benefited from the product update and how it has enhanced their results or outcomes. You can also employ scarcity and exclusivity to show how the product update is limited, unique, or in high demand and how your prospects can get access to it before others. Finally, questions and teasers can be used to spark your prospects' interest and curiosity, prompting them to learn more or see a demo of the product update.

6 How to follow up and close with product updates

The final step to integrating product updates into your product portfolio is to follow up and close with the product updates that reinforce your value proposition and overcome objections. To do this, you can use case studies and stories to illustrate how the product update can help prospects achieve their goals or overcome their challenges. Additionally, you can offer trials and discounts for a risk-free or low-cost opportunity to try or buy the product update. And deadlines and incentives can create a sense of urgency and motivate prospects to take advantage of the product update before it expires or changes. Ultimately, by following these steps, you can integrate product updates into your existing product portfolio, enhancing your sales communication and conversion. Product updates are not just features; they are solutions that can help you sell more and better.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?