How can you integrate your marketing mix across different platforms?
Integrating your marketing mix across different platforms is a key challenge for any business that wants to reach and engage its target audience. The marketing mix, also known as the 4Ps, consists of product, price, place, and promotion. These elements need to be aligned and consistent with your positioning strategy, which defines how you want to differentiate your offer from your competitors. In this article, you will learn how to integrate your marketing mix across different platforms, such as online, offline, and social media, and what benefits it can bring to your business.