How can you keep sports donors and sponsors engaged?

2 Recognize and appreciate your supporters

Another way to keep sports donors and sponsors engaged is to recognize and appreciate their support and involvement. This means not only thanking them for their donations or sponsorships, but also acknowledging their role and contribution to your mission and vision. You can use various methods and platforms to recognize and appreciate your supporters, such as certificates, plaques, banners, events, media coverage, or testimonials. The key is to be sincere and authentic, and to show them how much you value and respect their partnership.

3 Steward and cultivate your relationships

A third way to keep sports donors and sponsors engaged is to steward and cultivate your relationships with them. This means not only fulfilling your obligations and commitments, but also providing them with opportunities and benefits to enhance their engagement and loyalty. You can use various strategies and programs to steward and cultivate your relationships with your supporters, such as invitations, surveys, feedback sessions, site visits, networking events, or exclusive offers. The key is to be proactive and responsive, and to show them how much you care and trust them.

4 Evaluate and improve your performance

A fourth way to keep sports donors and sponsors engaged is to evaluate and improve your performance. This means not only measuring and reporting on your outcomes and impacts, but also seeking and implementing ways to improve your efficiency and effectiveness. You can use various tools and techniques to evaluate and improve your performance, such as benchmarks, indicators, dashboards, audits, or best practices. The key is to be transparent and accountable, and to show them how much you learn and grow.

5 Innovate and diversify your offerings

A fifth way to keep sports donors and sponsors engaged is to innovate and diversify your offerings. This means not only delivering your existing products and services, but also developing and introducing new ones that meet the changing needs and preferences of your supporters and the market. You can use various sources and methods to innovate and diversify your offerings, such as research, analysis, brainstorming, testing, or prototyping. The key is to be creative and adaptable, and to show them how much you value and respect their partnership.

6 Align and collaborate with your supporters

A sixth way to keep sports donors and sponsors engaged is to align and collaborate with your supporters. This means not only sharing your goals and values, but also involving them in your decision-making and problem-solving processes. You can use various forms and levels of alignment and collaboration with your supporters, such as consultation, participation, co-creation, or co-delivery. The key is to be inclusive and respectful, and to show them how much you appreciate and rely on their input and expertise.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?