How can you learn from previous product demonstrations to improve your future ones?

1 Review your recordings

If you record your product demonstrations, you have a valuable resource to analyze your performance and identify your strengths and weaknesses. Watch your recordings and pay attention to how you introduce yourself, present the features and benefits, handle objections, and close the deal. Look for areas where you can improve your delivery, clarity, relevance, and persuasion. You can also ask a colleague or a manager to review your recordings and give you constructive feedback.

2 Survey your audience

Another way to learn from your previous product demonstrations is to ask your audience for their opinions and suggestions. You can send a short survey after each demo to collect feedback on how well you addressed their needs, answered their questions, and demonstrated value. You can also ask them to rate your presentation skills, such as your voice, tone, pace, and enthusiasm. Use the survey results to understand what worked well and what didn't, and to tailor your future demos to your audience's preferences and expectations.

3 Track your outcomes

The ultimate goal of your product demonstrations is to move your prospects closer to a purchase decision. Therefore, you need to track the outcomes of your demos and measure how they affect your sales pipeline. You can use a CRM system or a spreadsheet to record the date, duration, attendees, and follow-up actions of each demo. You can also track the conversion rate, the time to close, and the revenue generated by each demo. By tracking your outcomes, you can see the impact of your demos on your sales performance and identify the best practices that lead to success.

5 Learn from others

Finally, you can learn from your previous product demonstrations by observing and learning from others who are skilled at presenting products. You can watch demos from your competitors, industry leaders, or online sources. You can also attend training sessions, webinars, or workshops on product demonstration techniques. You can learn from the best practices, tips, and tricks that others use to captivate and convince their audience. You can then apply what you learn to your own demos and see how they improve.