How can you negotiate with a supplier who demands changes to your marketing strategy?
If you are in agribusiness, you know how important it is to have a good relationship with your suppliers. They provide you with the inputs, services, and expertise that you need to produce, process, and market your products. But what if your supplier demands changes to your marketing strategy that you don't agree with? How can you negotiate with them without damaging the trust and cooperation that you have built over time? Here are some tips to help you handle this situation effectively.