How can you present vehicle safety features to seniors effectively?

Ora bem , Não faça falsas promessas; Seja transparente no relacionamento com o cliente; Ouça sempre a voz do cliente com atenção e mostre-se uma empresa humanizada, que se preocupa em atender suas demandas; Garanta que os processos de decisão e de compra dos consumidores seja o mais simples e facilitada quanto possível No entanto , Para o marketing, o conceito de comportamento do consumidor é extremamente valioso, pois permite entender melhor cada passo do cliente ao longo da sua jornada de compra, ajuda a identificar suas motivações e os processos envolvidos na compra

Yes. Sit them in the car and explain what each one does. Knowledge and communication will sell the car. Explain everything as much as you can and verify they understand what are talking about

I would tell them to wear a helmet and make sure their life insurance is current, because people drive like absolute self centered maniacs these days. I hope this was helpful 🙏

Acho importante conhecer as necessidades do cliente principalmente no caso de idosos. Ressaltar item importante como visibilidade, frenagem, explicar com clareza e paciência toda tecnologia embarcada no veículo em questão. Enfim sempre é bom construir um relacionamento de confiança com o idoso e seus familiares ser educado e cordial.

Older car buyers may be different, but they all want to close their need for comfortable transportation with a car. Everyone has their own unique situation for working out objections. Therefore, it is necessary to be able to identify needs, constraints and objections individually.

By highlighting the benefits of the features especially on the safety and overall performance you will gain the customer confidence.

This is like selling a drill. No one cares about the tool. They want to make holes. Show them the results of the features. Like stopping distance in an emergency and how it's different than a vehicle without it.

For most customers, especially senior customers. They may not necessarily care about the technicality of the safety features rather the rear world usability. it is important to spend extra time on presenting these features in rules situations to get the senior customers comfortable before they leave the dealership.

By Highlighting the features, making awareness among the customer about safety and delivering promised safety to build trust on brand. #safetyfirst #lifematters #family

En mi experiencia en activaciones de marca utilizando lentes de realidad aumentada con Baby Boomers, han tenido muy buena aceptación generando una inmersión inolvidable. De la misma forma se pueden utilizar para el reconocimiento interno y externo de cada parte del auto o camioneta que tiene seguridad para su reconocimiento inmediato. Si el móvil cubre los aspectos más importantes para sentirse seguro, habremos hecho una buena labor de satisfacer las necesidades de salud física del potencial comprador.

Once again take it back to the basics - remember bums in seats sells cars. This also assists with the client taking mental ownership of the vehicle which is why a test drive is vital to closing a deal

Different vehicle features may be important to each customer. For some it's blind spot monitoring, for others it's cruise control, etc. A personalized feature demonstration and vehicle selection is necessary for each elderly customer. This will help to get a good sale and customer loyalty in the future.

distraction, don't have great vision or get sleepy behind the wheel. Rear Camera Warning A great feature to prevent "back-over" accidents, hitting someone as you back-up. It's estimated that 1 in 4 car accidents happen when the car is in reverse. Rear camera's, and rear camera warning systems, are highly recommended. They're especially helpful to those with poor vision, slow reaction times, and for those who find it difficult to turn all the way around to look out the back window as they reverse. New Driving Assist Technologies Automatic Emergency Braking As opposed to warning you of an impending crash, automatic emergency braking systems will actually brake the car for you. This is a great feature to protect you from a car slamming on.

Ensure you have full knowledge of the feature so that you can speak with confidence -objections arent a no. The more value you build into your product the less likely you are to have many objections including price

I do feel this should be the first step - not last. How else do you qualify the client correctly in order to offer them the correct service. Rapport is established at the initiation of the sales process leading to trust.

Crie um ambiente acolhedor e agradável ao cliente, demostre interesse nas suas necessidades, ouvir atentamente suas dúvidas e preocupações, ser paciente analisar, fornecer informações claras sobre isso veículo e apresentar uma postura de ética e profissional em todas etapas da venda.

Most people won't believe a word you say unless they trust you first. Then you can demonstrate features. Show them your knowledge in a way they can relate to build trust.

By understanding the need and to suffice the need Explain features that matches the need in a method of FAB FAB ( Features - Advantage - Benefit).

First, explain to them the new safety features on new cars compared to older models. then perform a road test to show them the daily use of these features