How can you support an influencer who is struggling with balancing personal and professional life?

It's me, I'm the influencer Mom constantly balancing this juggling act :) What has been most effective for me is scheduling, and time blocks. I have certain hours of my day dedicated to emails/outreach, certain hours of my day dedicated to content creation alone. And certain hours of my day dedicated to my home & family! Each day looks a bit different, but with some sort of routine it is somewhat easier to manage.

Recognizing the fluctuating schedules of influencers can significantly enhance collaborations. For instance, a fashion brand partnering with an influencer can offer flexible deadlines and content delivery options. By accommodating the influencer’s schedule and encouraging breaks as needed, the brand not only supports their well-being but also fosters a productive and positive working relationship. This approach allows influencers to create authentic and engaging content without feeling rushed or pressured, ultimately resonating better with their audience and enhancing the campaign’s impact.

Recognizing the fluctuating schedules of influencers can significantly improve collaboration outcomes. Offering flexibility in deadlines and content delivery respects their need for balance, ultimately fostering a healthier work environment. Encouraging breaks and respecting their time off enhances their well-being, leading to more genuine and compelling content. This approach not only strengthens the partnership but also positively impacts audience engagement, as influencers can create more thoughtful and relatable content when they feel supported and valued.

Where possible I like to allow extra time. I always check in with the individuals prior to finalising the briefs, contracts or other agreements to see if they have capacity to take on any extra work this month. You are dealing with parents, students and humans who have life commitments, jobs and holidays to take. I have really open, honest conversations with my talent and they let me know when they have gaps coming up, holidays planned or breaks from school so I know when to check in or how much to demand or expect from them. Sometimes a creator is sick or something comes up, these things happen. Being aggressive or pushy and demanding posts is going to damage the relationship and result in inauthentic, rushed and poor quality content.

Another effective way to set boundaries is to avoid sharing intimate life stories. Sharing such personal details can lead to backlash from the audience and negatively impact the influencer's mental health. Evidences show that influencers who maintain their privacy and focus on professional content often have higher conversion rates compared to those who frequently share intimate life stories.