How do you align your event content with your brand identity and voice?

1 Know your audience

Before you decide on your event content, you need to understand who your target audience is and what they want to learn from your event. Conduct audience research and create personas that reflect their demographics, interests, pain points, and expectations. Use these personas to guide your content creation and selection process and tailor your messages to their needs and preferences.

2 Define your objectives

Your event content should also align with your brand objectives and desired outcomes. What are you trying to achieve with your event? What are the key messages and takeaways you want to communicate to your audience? How do you want them to feel and act after attending your event? Define your SMART (specific, measurable, achievable, relevant, and time-bound) goals and use them as a framework for your content strategy.

3 Choose your speakers and topics

One of the most important aspects of your event content is your speakers and topics. You want to choose speakers who are experts in their fields, who can deliver engaging and informative presentations, and who can represent your brand identity and voice. You also want to choose topics that are relevant, timely, and appealing to your audience and that showcase your brand's value proposition and differentiation. Make sure you brief your speakers on your brand guidelines and expectations and provide them with feedback and support.

4 Create your content assets

Your event content is not only limited to your speakers and topics, but also includes your promotional materials, slides, handouts, videos, podcasts, blogs, social media posts, and any other content assets you use before, during, and after your event. You want to create content assets that are consistent, coherent, and captivating across all your channels and platforms. Use your brand style guide, tone of voice, and visual identity to ensure that your content assets reflect your brand personality and values.

5 Measure your results

Finally, you want to measure the results of your event content and see how well it aligned with your brand identity and voice. You can use various metrics and tools to evaluate the performance and impact of your content, such as attendance, engagement, feedback, leads, conversions, retention, and loyalty. You can also use qualitative methods, such as surveys, interviews, testimonials, and reviews, to gather insights and feedback from your audience. Use this data to improve your content strategy and optimize your future events.