Learn how to generate video ideas that match the audience, goal, and specifications of different platforms, such as TikTok, YouTube, and LinkedIn.

The easiest, quickest and best way to start with video production is to go find your best ‘other’ content. Your best blogs, webinars, quotes, podcasts etc. Now start creating videos about that same content, enhancing it by offering insight, adding additional tips or new stats. Link to this previous content with your new video, connecting the prices of content.

How do you brainstorm video ideas for different platforms?

Video production is a creative and dynamic skill that requires constant adaptation to different platforms, audiences, and goals. Whether you want to make a viral TikTok, a captivating YouTube tutorial, or a professional LinkedIn video, you need to brainstorm video ideas that suit the format, style, and purpose of each platform. How do you do that? Here are some tips to help you generate video ideas for different platforms.

1 Know your audience

The first step to brainstorm video ideas is to know who you are making the video for. Different platforms have different demographics, preferences, and expectations. For example, TikTok users are mostly young, mobile, and playful, while LinkedIn users are mostly professional, desktop, and serious. You need to tailor your video idea to match the tone, language, and content of your audience. Research your target audience, analyze their behavior, and find out what they like, need, and want to see.

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Dorien Morin

Social Media Strategist | LinkedIn Top Voice | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |🎙 #StrategyTalks
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The easiest, quickest and best way to start with video production is to go find your best ‘other’ content. Your best blogs, webinars, quotes, podcasts etc. Now start creating videos about that same content, enhancing it by offering insight, adding additional tips or new stats. Link to this previous content with your new video, connecting the prices of content.

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2 Define your goal

The second step to brainstorm video ideas is to define what you want to achieve with your video. Different platforms have different objectives, metrics, and features. For example, YouTube videos are designed to increase views, subscribers, and watch time, while LinkedIn videos are designed to increase connections, engagement, and leads. You need to align your video idea with the goal of your platform. Decide what action you want your audience to take, what value you want to provide, and what message you want to convey.

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Ankur Singh

Group Head Marketing @ DBB Worldwide Pvt Ltd | Ex Founder Nasty You
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Doesn’t matter what social media platform you are posting on always get the basics right. Try and get everyone to contribute, including quieter people. This is meant to be an enjoyable and creative exercise, where people feel safe to share their thoughts and ideas freely, without judgment.

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3 Study the platform

The third step to brainstorm video ideas is to study the platform you are using. Different platforms have different technical and creative specifications, limitations, and opportunities. For example, TikTok videos are limited to 60 seconds, vertical, and full of filters, stickers, and sounds, while LinkedIn videos can be up to 10 minutes, horizontal, and more formal and polished. You need to adapt your video idea to the platform's requirements and possibilities. Learn the best practices, trends, and features of each platform and use them to your advantage.

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Pratyush Mondal

Digital Content Producer and Post Production Expert | Freelance Sports Producer at Jio Cinema & Sports 18 | Fiction Executive Producer of Web Series, Ad Films & Music Videos
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Know your platform or learn your shooting arena first as the gun fighters do before practice. Study the platform guidelines, follow its creator guidelines, how to attract potential audiences, the 4 sec rule, the thumbnail game. Each platform serves its users with plates of different shapes and sizes and the foods are to be adjusted accordingly. Go ahead, study the creator guidelines, seek out old users of the platform, find out what and how they started content creation with. Gather all these tips and tricks , small to small tech hacks and go pave your way to proper content creation.

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4 Use a framework

The fourth step to brainstorm video ideas is to use a framework that helps you structure your thoughts and generate options. There are many frameworks you can use, such as the SCAMPER method, the 5 Ws and 1 H, or the SWOT analysis. A framework can help you ask questions, explore angles, and find gaps in your video idea. For example, you can use the SCAMPER method to substitute, combine, adapt, modify, put to another use, eliminate, or reverse elements of your video idea.

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5 Get inspired

The fifth step to brainstorm video ideas is to get inspired by other sources. You can find inspiration from various places, such as your own experience, your competitors, your industry, your niche, or your audience. You can also use tools, such as Google Trends, BuzzSumo, or AnswerThePublic, to find out what topics are popular, relevant, and interesting for your audience. You can also use social media, blogs, podcasts, or books to discover new perspectives, insights, and stories for your video idea.

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6 Test and refine

The sixth and final step to brainstorm video ideas is to test and refine your idea before you start producing your video. You can test your idea by asking for feedback, doing a survey, or creating a prototype. You can refine your idea by making changes, adding details, or removing distractions. You can also use the AIDA model (Attention, Interest, Desire, Action) to check if your video idea is catchy, engaging, persuasive, and effective.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anna Velkova

Producer of Inside Addiction Podcast - Rated Top 10% Worldwide | Podcast Booking Manager for Luke Worsfold | Lisa Inside Addiction
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Consider who you are learning from or who you are speaking with. As a general rule, generation like millennials are going to have deeper experience when it comes to the realisation of projects & technology whereby gen-Z are likely to be more understanding of trends, what make people tick on different platforms, more intuitive to the subtle difference between platforms and understanding the audience.

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How do you brainstorm video ideas for different platforms?

1

2

3

4

5

6

7

1 Know your audience

2 Define your goal

3 Study the platform

4 Use a framework

5 Get inspired

6 Test and refine

7 Here’s what else to consider

Video Production

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How do you brainstorm video ideas for different platforms?

1

2

3

4

5

6

7

1 Know your audience

2 Define your goal

3 Study the platform

4 Use a framework

5 Get inspired

6 Test and refine

7 Here’s what else to consider

Video Production

Rate this article

Thanks for your feedback

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