How do you build trust and rapport with your DM prospects?

We can see through being "researched" to create a tailor message. In 2023, social selling is changing! You will need to be DIFFERENT to break through AI DM's and the ability to "personalize a message" by using tools that auto scrape profiles. Instead of starting with DM's... ➡️ Generously support their content ➡️ Follow them without an ask ➡️ Get an introduction ➡️ Finally send a DM because you have gotten to know each other With everyone able to use AI tools to sounds like they are personalizing their networking... building trust is taking 40+ touchpoints. If you aren't getting good DM responses, keep in mind that "tailoring" your message is getting disrupted and prospects are tuning these DM's out more and more. ⭐🦊 #FoxRocks

Research is key personalizing your interactions. Productive research should lead to actionable steps to start the right conversations with our buyers at a high level of credibility. There are dozens of ways to leverage LinkedIn to research your prospects, here are four: 1. Read the Profiles and Pages content your prospects and their companies share on LinkedIn. 2. Researching a prospect should be dynamic. Use LinkedIn's "Ring the Bell" features to be alerted when your prospects share content. 3. Buyer map your accounts to identify all the stakeholders that may be involved in the purchasing process. 4. Check out LinkedIn events your prospects are attending or interested in, giving you insight into their priority.

The connect and pitch is a bait and switch. Professionals, are often skeptical when they receive unsolicited content, even if it is of high value. To overcome this, consider the permission based approach. ____ Janet, I see you and I both follow Brené Brown. I recently listened to her on the Happy Place Podcast where she talks about perfectionism and vulnerability. It really inspired me both professionally and personally to reframe how these typically hold us back. If you are interested, let me know, I am happy to send a link. ____ This eliminates the spam feeling, creates curiosity, and starts conversations, even if it is a one word response... Sure!

Polls are one way to move your connections from lurkers to engagers. A one click vote lets them share their perspective, learn the perspective of others and gives you insight into what matters to them. Use the send button to share the poll in the messaging on LinkedIn to targeted connections that you'd like to engage. --- Ann, As a human resources leader in the medical field, I would love to invite you to share your one click vote on this poll I just published. If you are open, please feel free to share your thoughts on this topic in the comments below. Once the poll closes I will be more than happy to share the results. Thank you in advance for your participation, ____

Social Selling is about building rapport, providing real value, developing trust and credibility by being a resource... understanding that the sales will come when the time is right. Questions should be focused on uncovering challenges and leading them to Aha moments. Questions should never lead with your solution, but lead to it. Your questions should: 1. Resonate with your buyers 2. Create curiosity 3. Teach them something new 4. Get them thinking differently about their current solution 5. Creates a compelling moment (comments, likes, connection requests, accepted connections etc.)

If your personality doesn't shine through, it is more difficult to create a true connection on LinkedIn. But often humor in text form can backfire, as there is no additional context and it lands differently for different folks. This is why I LOVE sending a personalized video message from LinkedIn's mobile app. Your personality comes through, your humor is accompanied with your body language and intent and the recipient begins to feel like they already know you.

One common mistake I've noticed is the emphasis on quantity over quality when it comes to networking. This approach often results in a lack of personalization, leading to zero responses when following up. It's essential to do your homework in researching the person you want to connect with and incorporating specific details from their profile or recent activity. This demonstrates a genuine and active interest to engage with them. By focusing on personalization and making a deliberate effort to connect, you can significantly increase your chances of holding meaningful conversations and building to valuable relationships.

I like to call follow-up nurturing. This is about continuing to bring them value versus the typical "I'm just checking in". The nurturing touch points don't have to be about you and your business, in fact, based on your conversations and social listening, just sending them content about their industry, their clients industry, their mentors and influencers, or simply congratulating them on their favorite March Madness Team making it to the Championships is a wonderful way to stay in touch.