How do you create social media content that is both high-quality and produced efficiently?

Don't just plan for the best. Have contingency plans in play as well to make sure you're always prepared. Having back up content works wonders.

To plan is good, but understanding that planning isn't a one size fits all is better. As a content marketer, it is crucial that you're open to testing different strategies and measuring performances to pick the plan that works best for the business. Be open to change, as trends only last for a while, and new technologies appear daily.

Part of your strategy must be considering your audience, or the niche in which you want to be known. Consider the types of personas who have hired you in the past, or the influencers who help make hiring decisions. Once you were able to determine your target audience, the rest of the pieces will fall into place.

One thing I`ve come to learn throughout my journey is to never underestimate the usefulness of a content calendar. Always have one for every client you`re working with/for. And the beauty is that there are a number of ways to have a content calendar so don`t overthink it.

When it comes to marketing, winging it won't cut it. The strategy needs to be planned out in advance to maximize efficiency. I think scheduling content based on your web and social analytics will help this. Also, ensure your messaging is simple, incorporating buzzwords in your industry to maintain tone but not too sophisticated to impact search algorithms. Yes, you may need to hawk the social channels for specific trends that may boost your messaging, but keep your brand's image and mission in mind before jumping on trends and hashtags just for the sake of it.

Only create content that resonates with your prospects. This makes your content creation process efficient and ensures you don't waste resources.

You don't create content to please yourself but your audience. The content is for them and not you. It would be best if you gave your audience something of value that will be helpful to them. You can only create something of value for the people you know. And to give back to society, you must first understand what they want. This is where research and audit come into play. Once you know your audience well enough, it makes your work more accessible, and you can create the content they're looking for daily with a schedule.

Knowing your audience is a key factor in embarking on any form of social media work. The last thing you need is crafting good high-quality content that doesn`t resonate or make an impact from a brand-to-consumer perspective.

First study your market age factor means at what type of people category is best for your product or service then make a desire post or GIF that makes your importance in market and give you desirable results as well as response

Understanding each platform and what content works will make your life easier. As a content marketer, your job is to know how your content will be consumed on each platform and how to distribute it in the format each platform audience wants.

Our brand specializes in Contract Manufacturing and Product Development. So, creating content for this on TikTok may not be the best strategy to generate leads. You can look at your company's business model and sales funnel to understand how the customer journey is conducted. Once you know how the sales process works, you can incorporate this into who your target audience is and research each platform to understand where you direct your focus. Side note: Just because you utilize only some platforms doesn't mean you ignore the rest. You can create accounts for each platform and do your best to have uniform handles across the board.

Getting to sit down and do research from audiences directs you to the platforms they are on. The beauty is you can also get data on the devices they access the platforms and this directs you to curating content that fits not just the masses but the platforms within which the content will do well. Social media listening tools come in handy when handling a number of social media platforms, instead of login into every single platform, having access to all platforms in one saves time and offers more time to do other meaningful work.

Content templates can definitely save you time, but the danger is that your audience starts to tune out. I've experimented with standardized content formats for my LinkedIn posts, some of which have worked while others failed spectacularly. Two contrasting examples: "5 Questions With" - I shared a Q&A series with entrepreneurs, which performed poorly due to the post format (LinkedIn native articles) and somewhat repetitive nature of the content. "Monthly Social Media Roundup" - On the other hand, my posts recapping new features from social platforms perform very well. The content is more valuable for my audience and easily digestible in a listicle format. My advice: experiment with different formats to find what works best for you.

I agree, but using the same templates for all communication can lead to content blindness. Testing new templates is important. New templates should follow brand guidelines but feel interactive and clear.

Templates can work well especially in corporate settings but not in every setting so to speak. Social media work for a restaurant for example can`t incorporate the heavy use of templates as compared to social media work of an insurance company.

I Love how easy life is with templates. Although they go against retention. They work very well for clear communication. I wouldn’t consider them for growth strategies.

One thing I have found helpful is to work with our attorneys from the beginning to set the tone for multi-use content. When they are writing an article, we suggest interviewing a client, we often ask client permission to record the zoom to use as video content or to pull out quotes for other content. We also suggest that a thought leadership piece be turned into a webcast or set of slides. If you get all involved thinking early about how to repurpose, it happens organically.

That one helpful content can be used across various platforms. Don't create a blogpost and leave it on the blog. Repurpose it into: - Bit-sized social media copies and captions - Make it into reels for Instagram and Tiktok videos. - You can share on LinkedIn as an article and a short-form post - Carousels and static images on the feed and stories. - Twitter threads and audio content on Twitter space.

Repurposing content is a perfect way to learn user behavior. If a certain piece of content appears to resonate so much with the audience, it can be an indicator of what the users need and this can translate to products and services. You can also repurpose content in various formats, taking stills from videos/reels, and creating short-form videos from images posted. You can always approach it in a creative way.

Always keep tracking, testing and tweaking. That's the only way you can make sure your content is accurate, optimized and efficient.

It is important to use the correct UTM parameters and allow sufficient time for published content to accurately measure reach and traffic KPIs.

Test, test and test. It doesn't end there. You must try everything to see what works and vice versa. This will teach and reward your effort. The content is for them and not you. It would be best if you gave your audience something of value that will be helpful to them.

Actually, I disagree that all social media content requires top-tier quality, especially when considering organic posts. For instance, while browsing platforms like TikTok or Instagram, overly polished content can appear out of place, potentially mistaken for advertisements and quickly skipped. Constructing content in harmony with each platform's vibe is important. Interestingly, it's often the less polished content that garners superior performance and audience engagement. Crafting content tailored to the channel is vital - recycling across all platforms is unwise due to their inherent differences, including audience demographics and user behavior. Consider using organic content as a way to gain insights and learnings for paid social.