How do you create urgency and action in your online content?

You can improve that CTA further by framing it as an outcome for the customer. If the headline says, "Become a 5-figure copywriter without paying for training." The CTA might evolve to: "I want to earn $10,000+ writing copy". The prospect still knows what they're getting (a free resource) but it's framed in a way that delivers on the main promise and FEELS more valuable. Always consider aligning your CTA to your main promise/headline.

Usually the CTAs will get creative as you understand what benefits the audience want/the goal they want to achieve to get from your product/service. Make it irresistible to the reader.

Here's my quick guide: - Time-Limited Offers: "Only 2 hours left for 50% off!" - Stock Limits: "Only 5 items remaining!" - Flash Sales: Promote short, unexpected sales to entice action. - Countdown Timers: Visually represent the decreasing time for an offer. - Exclusive Access: "Join now for VIP content!" - FOMO Phrasing: "Don't miss out!" or "Join thousands who have already benefited!" - Bonuses: "Act now and get a free ebook!" - Strong CTAs: Use action verbs like "Grab yours," "Reserve now," or "Start today." - Real-Time Stats: "100 people are viewing this now." - Show Consequences: "Avoid potential price hikes. Buy now!" Always blend urgency with authenticity. Overusing these tactics can dilute their effectiveness and alienate readers.

The value needs to be real (do your research), and the benefit has to be relevant to the feature, to avoid over-promising and disappointed customer.

After using the same technique as "our product will last for years and save you money and hassle" be a little bit more specific. When it comes to money and time, people want to know how much money and how much time the product will be saved. People like to know how much time a product will save them, especially when it comes to getting kids ready in the morning, driving time during lunch, and the amount of time they'll save getting back home and focusing on getting everyone to bed, using this example the product will be aimed at a parent. An example, a single mother can save on average 30 minutes every morning with this hair product allowing them not to rush to get in line for breakfast.

I would add one more type: bonus/bundle scarcity, but make sure your bonus is also valuable and can be sold separately. This method is powerful indeed, but NEVER use fake scarcity.

There's one more way: case study. It's a form of show-not-tell, explaining specifically: - the challenges/pain points the customer has faced, - how your product/service has helped your customers achieve the desired goal (in a specific way), and - the results (real, specific, and measurable)

People, especially B2B customers, aspire to feel and be seen as modern and forward-thinking. Instead of a static number, try using a dynamic social norm, such as: "More and more marketers are using behavioural science to inform their communications. Don't miss out – book your free consultation today!".

Your Tone of Voice is one of the most important things to align at the onset. Not all brands can speak the same way just as they can't all talk to the same audiences. If you're a Wendy's, you can choose to be humorous. If you're a Bosch, you will end up choosing to be direct and official. If you're Apple, you will keep it completely simple or minimal. As a copywriter, it becomes your duty to effectively align and establish the brand's ToV to match the communication objectives and achieve the targeted results.

No matter what your tone of voice is, if you want to make readers take action, what you need to showcase is EMPATHY through your words: - We understand you - We feel you - You're seen and heard That's how you make them take action. because you're relatable.

Your voice is who you are, your tone is how you react to certain situations. Choosing a tone of voice that is aligned with who you are and the situation is key to driving the action you're after. By making your tone one of urgency, you can make this happen. Just remember to always keep it in line with your voice. For example: If your voice is kind and understanding and suddenly you write SUBSCRIBE NOW OR LOSE EVERYTHING, you won't get the results your after. You'll only cause confusion.

Create urgency by painting a VIVID picture of life without your solution. If you're a mindset coach, maybe that's crippling anxiety that makes getting out of bed a challenge. If you're an accountant, it might mean being unable to afford holidays because of low profits. State as fact that unless you make a change, this [bad situation] is going to be your reality. And it's not going to change. Then introduce your (proven) solution. You're creating lifestyle urgency. You're saying, "Hey, if you buy my stuff, you could OUT of your situation and to the promised land." The urgency comes from a deep desire for change. Not time-pressure or discounts.

Agree with Jake. As long as you show empathy to their problems and make them fear the outcome if they don't fix their problem now, the audience would be compelled to take action.