Last updated on Sep 27, 2024

How do you deal with power imbalances or conflicts in retail category negotiations?

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Retail category management is a strategic approach to optimize the performance of a product category by aligning the objectives and resources of retailers and suppliers. However, this process often involves complex and challenging negotiations, especially when there are power imbalances or conflicts between the parties. How do you deal with these situations and achieve win-win outcomes? Here are some tips to help you improve your negotiation skills for retail category management.

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