How do you design a product demo that showcases value and solves pain points?

1 Understand your audience

Before you start designing your product demo, you need to understand who you are presenting to, what they care about, and what they expect from you. You can gather this information by researching your prospects, asking them qualifying questions, and aligning with your sales rep. You should also tailor your demo to the level of technicality and detail that suits your audience, whether they are decision-makers, influencers, or users.

2 Define your objectives

Next, you need to define what you want to achieve with your product demo, and how you will measure its success. You should have a clear value proposition that summarizes how your solution can help your prospects achieve their goals, overcome their challenges, and address their pain points. You should also have a set of specific and realistic outcomes that you want to accomplish with your demo, such as generating interest, building trust, creating urgency, or closing the deal.

3 Plan your storyline

A product demo should be more than a list of features and functions - it should be a story that resonates with your audience and shows them how your solution can improve their lives. When planning your storyline, structure it around elements such as a strong opening to capture attention, an identification and empathy with the pain points and needs of your prospects, an introduction and demonstration of how your solution can solve those needs, evidence that it works and delivers results, and a clear call to action. By doing this, you can make sure that your product demo is effective and engaging.

4 Prepare your tools

Once you have your storyline ready, you need to prepare your tools and materials that you will use to deliver your product demo. You should make sure that your product is fully functional, updated, and customized to your prospects' needs and preferences. You should also have a backup plan in case of technical issues or glitches. You should also prepare any slides, documents, or handouts that you will use to support your demo, and make sure they are clear, concise, and consistent.

5 Practice your delivery

Finally, you need to practice your delivery and refine your presentation skills. You should rehearse your product demo several times, and get feedback from your colleagues, managers, or mentors. You should also anticipate and prepare for any questions, objections, or concerns that your prospects might have, and have ready answers and solutions. You should also practice your timing, pacing, tone, and body language, and make sure you are confident, enthusiastic, and professional.