How do you efficiently control video production quality?

1 Define your goals and criteria

Before you start shooting, you need to have a clear vision of what you want to achieve with your video and how you will measure its quality. You can use a SMART framework to set specific, measurable, achievable, relevant, and time-bound goals for your video. You should also define the criteria that will determine the quality of your video, such as audience feedback, engagement, conversions, technical aspects, and creative elements.

2 Use a pre-production checklist

A pre-production checklist is a tool that helps you organize and prepare everything you need for your video production. It can include tasks such as scripting, storyboarding, location scouting, equipment testing, budgeting, and scheduling. By using a pre-production checklist, you can avoid common pitfalls, save time and money, and ensure you have all the resources and information you need to produce a high-quality video.

3 Monitor and adjust during production

During the production phase, you should monitor and adjust your video quality as you shoot. You can use tools such as monitors, headphones, histograms, and scopes to check the exposure, focus, audio, color, and composition of your footage. You should also review your footage regularly and compare it with your goals and criteria. If you notice any issues or gaps, you should fix them as soon as possible or reshoot if necessary.

4 Review and edit carefully

After you finish shooting, you should review and edit your footage carefully to polish and refine your video. You should use a professional editing software that allows you to cut, trim, splice, transition, and add effects to your video. You should also pay attention to the audio quality, the pacing, the continuity, and the storytelling of your video. You should review your video several times and make sure it aligns with your goals and criteria.

5 Get feedback and approval

Before you publish or deliver your video, you should get feedback and approval from relevant stakeholders, such as your client, your team, or your audience. You can use online platforms or tools that allow you to share your video and collect comments, ratings, or suggestions. You should ask for specific and constructive feedback that can help you improve your video quality. You should also incorporate the feedback and approval into your editing process and make the necessary changes.

6 Evaluate and improve

After you publish or deliver your video, you should evaluate and improve your video quality based on the results and outcomes. You can use analytics or metrics to measure the performance and impact of your video, such as views, likes, shares, comments, conversions, or retention. You should also solicit feedback from your viewers or customers to understand their satisfaction and preferences. You should use the evaluation and feedback to identify the strengths and weaknesses of your video and learn from them for your future projects.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?