How do you establish trust with your SEO provider?

The initial interview is essential. It helps both sides establish clear communication channels. The interview lets both parties reveal their expectations and requirements. As an SEO specialist, your requirements should be professional. Think about the job that has to be done. What will add value to your work? Maybe a weekly call with the client, or perhaps just monthly calls? Maybe you need some tools, and your client should buy subscriptions. Think about all your needs throughout the project.

Your website is a mouse. Any SEO ‘expert’ that says your website is more important than LOCAL SEO (ie Google and other search channels) is either stuck in 2010 or is not being truthful. Getting found in search (your listings/profiles), managing your reputation, and executing a smart social strategy is every bit as important as website clicks. Times are changing.

Having well-defined goals and expectations is key to a successful SEO strategy. It ensures that both you and the provider are aligned and can measure progress effectively. However, not all goals and expectations are the same. I often see SEO professionals reporting on keyword rankings as their main KPI, which is often misguided. While increasing ranks for high-volume keywords may be an important KPI for certain businesses, it's rarely the case across the board. Being an SEO means being a marketer. The bottom line is to align your SEO KPIs with the business's overall goals.

Here are a few things I've found useful: 1) Look for a provider who practices what they preach. They should be ranking well for relevant keywords related to their services. 2) Ask about their past mistakes and how they've handled them. It's essential to know how they react in difficult situations. 3) Prioritize providers who have successfully tackled similar challenges to the one you're facing. Have they achieved the results you're looking for?

When evaluating SEO companies, your first red flag should be if they’re hard to find online. If they’re hard to find, chances are they won’t be able to help you much, if at all. Truly look at their site and ask these questions: -Does it appeal visually? -Does it take a long time to load, cause confusion or just give you bad vibes? -Are there obvious issues, typos or errors? -Does it look like something from 1999? -Did you have to click through 8 pages of google search results to find them? If you answered yes to any or all of those…they may not be your best bet. Their site is a good indication of the quality of work they do. With SEO you get what you pay for!

Here is some advice from working 20 years in SEO: There is pretty much no bar to be an "SEO expert" - everyone says they are one, and case studies are easily cherry-picked and manipulated. Therefore, here are some things to try: ✔️ Ask to speak to some of the current clients ✔️ Ask specifically what they think produced some good results on that client ✔️ If they say something like "links" or "technical changes" - be even more specific: Which links did you get them? How did you get them? What technical changes? How long from when they were done did you see results? Dig, dig, and dig! ✔️ Ask them about a client it didn't work out with and why ✔️ Beware people that just say "yes" to everything and don't push back.

Definir claramente tus objetivos y expectativas antes de buscar un proveedor de SEO te ayudará a encontrar el socio adecuado que pueda cumplir con tus necesidades específicas. Es esencial tener claridad sobre tus metas, palabras clave, mercado objetivo y presupuesto para asegurar una colaboración exitosa.

Before selecting an SEO provider, define your goals and expectations. Then, search for providers that match your criteria using online platforms, referrals, and reviews. However, don't rely solely on these sources. Verify the provider's quality and reputation by: 1. Checking their website and credentials 2. Reviewing case studies, portfolios, and testimonials 3. Assessing their social media presence and online reputation 4. Asking questions about their process, methodology, tools, experience, expertise, results, and references. By taking a thorough approach, you'll find the right SEO provider to help you achieve your online marketing goals.

Great point about the importance of a comprehensive SEO audit and proposal. However, I've noticed that some providers rely too heavily on automated tools for their audits, missing the nuanced insights that manual analysis can offer. Tools that provide with an automated audit are meant to be scrutinized, and while automated tools can be a good starting point, they shouldn't replace a deep dive into a website's unique challenges and opportunities. A truly effective SEO provider will balance both, ensuring a strategy that's customized to your specific goals and needs. Often I was faced with clients showing me completely automated audits coming from potential service providers.

Yes, Agree with it that an experienced SEO provider will analysis your website on various aspects. A Manual SEO audit will help you to find out the root causes of your website performance on various search engines. A comprehensive SEO audit and proposal will tell you the current position of your website and action plan to improve this in upcoming months.

Building trust with your SEO provider starts by carefully reviewing their work. Ask for a detailed SEO audit that analyzes your website's strengths and weaknesses. Then, scrutinize their proposed strategy. Look for clear explanations of tactics used and how they align with your goals. This transparency allows you to understand their approach and feel confident in their expertise.

No SEO expert worth their salt is going to do a free audit for you. That's paid work. Free audits to me are red flags: 1) Usually they are simply just automated exports that are vomited out of tools they are simply using to make themselves look knowledgeable to win business. 2) If they are not, you have to ask how good can an SEO be that has to spend their time doing paid work for free? The proposal is important, and should contain ideas relevant and bespoke to you, with examples - but don't expect a full audit at proposal stage.

Think of it as a journey, not a destination. Imagine giving an artist a blank canvas. Let your SEO provider explore freely, without limits. Don't handcuff them with your ideas initially. This freedom can lead to surprising, mind-blowing strategies. Sometimes, they hit your expectations head-on, impressing you. Other times, they might challenge your thoughts. Both are good. Embrace their creativity. Trust them to find the best path. This openness builds trust. It says, "I believe in your expertise." So, give them room. Let their creativity surprise you. That's where the magic happens.

SEO requires total collaboration between business and SEO agency - only YOU will understand the nuance of your product, your customer's pain points etc and so you'll need to communicate this to the agency Similarly, with guidance there might be industry partnerships that you can leverage that will help in terms on inbound links etc

To build a good relationship with your SEO provider, it's crucial to be clear about who does what. Decide the tasks for each side, set up regular times to talk, and agree on how you'll share reports and feedback. It's also important to decide together how to check the results and understand the contract terms. Clear roles prevent mix-ups and problems. I've found that doing this makes the whole process smoother and builds trust, ensuring everyone's on the same page.

This gets back to the first section. When you are onboarding a new agency make sure they understand the KPIs and that those KPIs are prominent in every report that you receive.

establecer roles y responsabilidades claros es esencial para una colaboración efectiva con tu proveedor de SEO. Definir quién se encargará de qué tareas, cómo se comunicarán y qué se espera de cada parte ayuda a evitar malentendidos y asegura que todos estén en la misma página. También es importante establecer mecanismos de informes y retroalimentación para evaluar el progreso y ajustar la estrategia según sea necesario. Esto promueve una relación de trabajo sólida y transparente.

Unique insights can come from understanding how your SEO provider adapts to unexpected challenges or opportunities. For instance, if a sudden change in search engine algorithms impacts your rankings, a reliable SEO provider should swiftly pivot their strategy to counteract this change and maintain or improve your rankings. In addition to regular performance reports, ask your provider how they handle unforeseen circumstances. Their ability to adapt and respond proactively can be a strong indicator of their expertise and dedication to your SEO success.

This is crucial. Keep an eye on key metrics like website traffic, keyword rankings, and conversion rates. Major metrics like these can be tracked monthly. But don't wait for a month to make changes. Look at operational metrics weekly, like the number of new backlinks, click-through rates, scroll depth, and page loading speed. These metrics give you a detailed view of your SEO efforts. Are people engaging with your content? Is your site loading fast? These operational details matter. If something's off, you can adjust the course quickly with weekly data. It's about staying agile and ensuring that you're constantly moving towards your SEO objectives. Real results build trust. Regular check-ins ensure you're getting what you're paying for.

Trust in an SEO provider is something you have to keep up over time. It's important to regularly check on their work and see if it meets your goals. Go through their reports and updates, and see how they match up with what you were expecting. Always give them helpful feedback and appreciate their good work. If there are any problems, talk about them in a respectful way. By staying on top of their performance, you can make sure they're really delivering what they promised. I've learned that this ongoing attention is key to a successful SEO partnership.

Monitoring should be weekly at least, and even daily if the website has undergone migration or gotten into a rough patch. Monitoring almost every day helped me catch a problem early on, like when I noticed spammy/toxic links within 2 days of it happening, I disavowed it immediately. Or when for some reason, the Analytics tracking code is lost.

Trust needs to be maintained and nurtured over time, so regularly monitor your SEO provider's progress and performance. Review their reports, updates, analytics, and feedback, comparing them against your goals and expectations. Provide constructive feedback, suggestions, and recognition, and promptly address any issues or concerns. By consistently monitoring their progress, you ensure they are delivering on their promises and meeting your standards. This approach helps maintain a productive and transparent partnership.

If you have questions then ask. Someone who is genuine and has your businesses growth in their best interests will be happy to put your mind at rest and answer any questions you have. The last thing you want to be doing is letting questions fester until they become an issue when there may have been a simple answer at the beginning.

I advocate for regular strategic review meetings, perhaps quarterly, where both parties can reflect on the SEO journey, celebrate milestones, and realign objectives if necessary. These meetings are a platform for open dialogue about future plans, potential market changes, and evolving business goals. It's an opportunity to reinforce the partnership spirit beyond the day-to-day operations.

Je suis d'accord avec ce point. Les résultats SEO c'est pas du jour au lendemain, cela prend beaucoup de temps à être bien référencé et avoir un contenu de qualité.

una relación a largo plazo con tu proveedor de SEO es fundamental para el éxito continuo de tu estrategia de optimización. Tratarlos como socios y no solo como proveedores demuestra tu compromiso con su éxito mutuo. Involucrarlos en tus decisiones estratégicas y compartir tu visión ayuda a alinear sus esfuerzos con tus objetivos a largo plazo. Esta colaboración continua fomenta la confianza mutua y la lealtad, lo que conduce a una relación sólida y satisfactoria a lo largo del tiempo.

Transparency builds trust. Clients appreciate agencies that communicate openly about the challenges and setbacks in their SEO campaigns. This not only demonstrates integrity but also showcases a commitment to the client's success. When clients feel their agency is a true partner, they are more likely to stay the course and weather the storms together. Additionally, addressing dips proactively allows for quick problem-solving. Whether it's an algorithm update, technical issue, or content problem, identifying the root cause of a dip is the first step in devising a solution. Being transparent about these issues empowers the client to participate in the decision-making process, leading to better, more informed strategies.

To establish trust with your SEO provider: 1. Clearly define your goals, target keywords, budget, and timeline. Be clear on "what you want as results" and let them figure out the "how". 2. Cultivate a long-term partnership, treating them as a strategic ally and involving them in your strategic decisions. This fosters mutual trust, loyalty, and satisfaction. Keep in mind that SEO is NEVER a 1-time-job. You will need to keep these people by your side for years to come.

If the SEO agency doesn’t have results for themselves, why would you think they can do it for you? Don’t get fooled by a slick talking SEO salesperson. Make a data driven decision. Ask for recent case studies that are applicable to your industry. Ask for client testimonials.

In my case, whenever I get a chance to get some SEO projects done by some agency, first I try to Understand their approach to deliver the SEO results. While discussing the strategy, we can see how much in-depth knowledge the provider has in SEO.

Purely depends on the category of your website & the latest google updates. Some of your earlier strategies might not work due to algorithmic updates by Google, ensure that the right content & backlinking strategy in place for the growth. Follow the right people and Guidelines by Google by not depending on ChatGPT .. bla bla bla