How do you evolve your content for changing platforms?

1 Know your platforms

Different platforms have different features, formats, algorithms, and audiences. You need to know the strengths and weaknesses of each platform, and how to optimize your content for them. For example, YouTube is great for long-form videos, but TikTok is better for short, viral clips. Instagram is ideal for visual storytelling, but Twitter is more suited for news and opinions. LinkedIn is a professional network, but Medium is a platform for writers. Research the best practices and trends for each platform, and tailor your content accordingly.

2 Repurpose your content

You don't have to create new content from scratch for every platform. You can repurpose your existing content and make it fit different formats and contexts. For example, you can turn a blog post into a podcast episode, a video into a carousel post, a tweet into a quote graphic, or a webinar into a newsletter. Repurposing your content can save you time, increase your reach, and reinforce your message.

3 Experiment with new formats

While repurposing your content is useful, you should also experiment with new formats and styles that can showcase your creativity and skills. For example, you can try live streaming, interactive polls, reels, stories, or audio rooms. These formats can help you connect with your audience in different ways, and attract new followers who prefer these modes of communication. Experimenting with new formats can also help you discover new opportunities and niches for your content.

4 Listen to your audience

Your audience is your most valuable asset as a content creator. You should listen to their feedback, preferences, questions, and challenges. You can use tools like surveys, analytics, comments, or polls to gather insights from your audience. You can also engage with them directly through chats, DMs, emails, or calls. Listening to your audience can help you understand their needs, expectations, and pain points, and create content that solves their problems and adds value to their lives.

5 Collaborate with other creators

One of the best ways to evolve your content is to collaborate with other creators who share your vision, values, or niche. You can co-create content, cross-promote each other, or join forces for a bigger project. Collaborating with other creators can help you expand your network, reach new audiences, learn new skills, and generate new ideas. You can also leverage the power of communities and platforms that support and celebrate creators, such as Patreon, Substack, or Clubhouse.

6 Keep learning and improving

Finally, you should never stop learning and improving as a content creator. You should always be on the lookout for new trends, tools, resources, and best practices that can help you grow your skills and knowledge. You should also review your performance and results regularly, and identify your strengths and weaknesses. You should also seek feedback and advice from mentors, peers, or experts who can help you improve your content quality and strategy.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?