How do you incorporate feedback and Q&A sessions into your live stream corporate event?

Live streaming is a powerful way to reach and engage your audience, especially in times when physical events are not possible. But how do you make sure your live stream corporate event is interactive and responsive to your viewers' needs and questions? Here are some tips on how to incorporate feedback and Q&A sessions into your live stream corporate event.

1 Choose the right platform

Choosing the right platform for your event is paramount to achieving your goals, staying within budget, and engaging your audience. From social media platforms such as Facebook, YouTube, and LinkedIn to dedicated live streaming services such as Zoom, Webex, and Vimeo, there are many options available. It's important to do research and testing beforehand to determine which platform best suits your needs. Factors to consider include the size and type of your audience, the level of interactivity and engagement you want to achieve, the quality and security of the video and audio, the ease of use and accessibility for you and your viewers, and the analytics and feedback tools available.

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David T. Stevens®, PMED

Host of "Return on Wellness" | Wellness Architect | Award Winning Keynote Speaker | 6x Fittest Male #EventProf
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I'm a huge fan of slido as it levels the playing field between online and in person participants. I haven’t seen anything that can compete w it yet. You can moderate questions, people can upvote them, and the best question always is seen and asked.

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Kymberly Nielsen

Certified ECM Empowering Entrepreneurs ♦️Supporting Female Founders ♦️Celebrating Small Business Success
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Virtual events work best when the participants feel they have a voice. A few ways to provide a platform for attendee opinions include polls during the event, asking questions that can go in the chat, and most importantly having a chat and poll monitor so questions aren't lost. Post-event surveys tend to get more responses when they include something extra for the attendees. This can be a discount to the next event, access to a speaker's latest newsletter, or when appropriate-sharing the metrics from the survey.

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2 Plan your content and format

When planning your platform content and format, consider the event objectives. You may want a single speaker, a panel discussion, a presentation, or a demonstration. Additionally, decide how long the event will be, how often breaks will occur, and how you will structure feedback and Q&A sessions. For best results, have a clear agenda and communicate it to viewers. Keep the content relevant, concise, and engaging with visuals, polls, quizzes, or other interactive elements. Assign a moderator or host to introduce speakers, facilitate discussion, and manage feedback and Q&A sessions. To stimulate conversation and avoid awkward silences, prepare some questions in advance.

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Katie Sacco, CMM, CMP

Global Events Executive | Splunk + Dell Alum | Event Tech | Strategic Leader | Event Content Director
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Ensure that your content plan and format maps to your overall User Journey for the event. Preparing a User Journey should never happen in a silo - all areas of the program - pre, during and post - have strategic roles in the steps taken to ensure the best experience and learning for your users. In a virtual setting this is even more important because all of your decisions are competing with the ease of closing a window and leaving your event. The content, if compelling enough and placed at the right portion of your agenda, will drive folks back to your screen over and over again. Strong speakers, with discernable learning goals in each session and deliberate engagement will win every time.

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3 Encourage feedback and Q&A

In order to make your live stream corporate event more interactive and valuable for your viewers, it is essential to incorporate feedback and Q&A sessions. To do so, you should set clear expectations and guidelines for your viewers on how to participate. Utilize the platform's chat, comment, or question features to collect and display the feedback and Q&A. Furthermore, be sure to acknowledge and respond to the feedback and Q&A in a timely and respectful manner with a friendly, professional, and inviting tone. Finally, thank your viewers for their feedback and Q&A and encourage them to follow up with you after the event.

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Meredith Abrams (Jacoby)

Award-winning events director, team builder, and industry leader
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Q&A or audience participation at events (live or virtual) I always say is the equivalent of getting the first person our on the dance floor. Once one person breaks the ice others feel more at ease to chime in too. Secret: tee up someone you know, a client or participant, to be ready to participate when the Q&A gets started. Even give them the question that will be asked so they can think it through what they will say advance. It doesn't have to be scripted and can be a very natural but it really does help alleviate some of the awkwardness of getting the convo (or dance party) started!

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Jonathan Pagden

Heard but never seen. Not your ordinary voice artist: 'The Voiceologist' for live events, a voice presenter that cuts through the noise. Specialist in awards shows, also skilled at corporate, tv, radio, coronations..
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There's also the technical issue of 'who voices the question?' If you switch the questioner into the stream, you're at the mercy of their webcam, their microphone, their web connection - and also their coherence. If questions are done by a chat function, who reads them out? One major high street bank get a voiceover (me!) to read the moderated questions, to make it easier for the meeting host who just asks for the next question and knows it'll be read clearly and professionally. It works very well.

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4 Analyze and improve

After your live stream corporate event, you should analyze the feedback and Q&A you received and use it to improve your future events. Utilizing the platform's analytics tools or surveys can help measure the performance and satisfaction of your event. Additionally, following up with your viewers via email, social media, or other channels can thank them for their participation, share the event recording or highlights, and solicit more feedback and Q&A. By doing this, you can identify your event's strengths and weaknesses, understand the needs and preferences of your audience, build trust and loyalty with your viewers, generate leads and opportunities for your business, and enhance your reputation and credibility as an expert or leader in your field.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you incorporate feedback and Q&A sessions into your live stream corporate event?

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1 Choose the right platform

2 Plan your content and format

3 Encourage feedback and Q&A

4 Analyze and improve

5 Here’s what else to consider

Corporate Events

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