How do you keep up with fashion trends in the digital age?

Online Fashion Courses and Workshops: Enroll in online fashion courses, workshops, and webinars offered by fashion schools, industry professionals, or fashion platforms. These educational resources provide valuable knowledge on fashion history, trend forecasting, styling techniques, and emerging trends, helping you develop a deeper understanding of fashion trends. Virtual Fashion Events: Attend virtual fashion events, such as digital fashion weeks, panel discussions, or live streams of runway shows. Many fashion events have adapted to the digital landscape, offering online experiences that allow you to explore new collections, discover emerging designers, and engage with the fashion community from the comfort of your home.

Explore New Styles: Don't be afraid to experiment with different styles, aesthetics, and silhouettes. Use social media platforms, fashion blogs, and online communities to discover emerging trends and styles. Support Emerging Designers: Keep an eye out for emerging designers and independent brands that are pushing the boundaries of fashion. Follow their work on social media, attend their shows or presentations, and support their collections by purchasing their designs. Supporting emerging talent not only helps them thrive but also exposes you to fresh perspectives and innovative designs. Stay Curious: Stay curious and open-minded about new technologies, materials, and sustainability initiatives shaping the fashion industry.

Stay updated on the latest fashion news, trends, and developments by regularly reading fashion magazines, blogs, and industry publications. Follow designers, and brands on social media platforms to stay informed about new collections, collaborations, and industry events. Experiment with New Techniques: Experiment with new techniques, materials, and technologies to expand your creative horizons and push the boundaries of fashion design. Attend workshops or online tutorials. Learn from Failure: Embrace failure as a natural part of the learning process and an opportunity for growth. Don't be discouraged by setbacks or mistakes; instead, use them as learning experiences to identify what went wrong and how you can improve in the future.

Trends are so transient and mostly available on social media; although trends are attractive, they are not for everyone. So even though it is important/interesting to follow them, it is more important to discover your style. That is where books/magazines come in. I personally feel books/magazines(physical) are a great way because they don't have any negatives like social media addiction. While they help you stay updated and learn, they have multiple additional benefits - increase of attention span, vocab enhancement. Here are some books/magazines: Vogue, Elle, Cosmopolitian, (B)Trends Identity: Reflect Your True Self (B)The Anatomy of a Trend: A Guide to Spotting Tomorrow's Hottest Fashion Today

While trends have a way of bringing attention to your brand if you align with the right one at the right time, being over occupied with the multiplicity of trends happening can dissolve your brand identity and customer's perspective. Make sure you understand which trends are aligned with your brand and how you could play into the trends while staying true your brand's ethos. So you continue to build your brand's strength over the years through the trend cycle and not be overwhelmed by them.