How do you keep up with the latest trends and innovations in customer retention technology and tools?

1 Subscribe to relevant newsletters and blogs

One of the easiest ways to keep up with the latest trends and innovations in customer retention technology and tools is to subscribe to relevant newsletters and blogs. These sources can provide you with valuable insights, tips, case studies, and best practices on how to use various tools and platforms to enhance your customer retention strategy. You can also learn from the experiences and challenges of other businesses and experts in your industry or niche.

2 Join online communities and forums

Another way to keep up with the latest trends and innovations in customer retention technology and tools is to join online communities and forums. These platforms can offer you a chance to network, share, and learn from other professionals and enthusiasts who are passionate about customer retention. You can also ask questions, get feedback, and discover new tools and resources that can help you improve your customer retention efforts. Some of the popular online communities and forums for customer retention include CustomerThink, Customer Experience Professionals Association, and Retention Science.

3 Attend webinars and events

A third way to keep up with the latest trends and innovations in customer retention technology and tools is to attend webinars and events. These opportunities can allow you to learn from the experts, get inspired, and stay updated on the latest developments and innovations in customer retention. You can also interact with other attendees, exchange ideas, and build relationships. Some of the webinars and events that you can check out for customer retention include Customer Success Summit, Customer Retention Masterclass, and Customer Loyalty Conference.

4 Experiment with new tools and features

A fourth way to keep up with the latest trends and innovations in customer retention technology and tools is to experiment with new tools and features. There are many tools and platforms that can help you improve your customer retention, such as email marketing, CRM, loyalty programs, surveys, chatbots, and analytics. However, you should not limit yourself to the ones that you are familiar with. You should always be open to trying new tools and features that can offer you more functionality, flexibility, and customization. You can also test and measure the impact of these tools and features on your customer retention metrics and outcomes.

5 Follow thought leaders and influencers

A fifth way to keep up with the latest trends and innovations in customer retention technology and tools is to follow thought leaders and influencers. These are the people who are recognized as experts, authorities, or pioneers in customer retention. They can provide you with valuable insights, opinions, predictions, and recommendations on how to use customer retention technology and tools effectively. You can also learn from their success stories, failures, and lessons. Some of the thought leaders and influencers that you can follow for customer retention include Shep Hyken, Joey Coleman, Lincoln Murphy, and Annette Franz.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?