How do you manage client feedback effectively to improve communication strategies in ongoing CRM projects?
Managing client feedback is a critical component of Customer Relationship Management (CRM), which involves strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships with customers, assist in customer retention, and drive sales growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media.