How do you measure content sentiment and feedback?

1 Content sentiment analysis

Content sentiment analysis is the process of using natural language processing (NLP) and machine learning to identify and extract the emotional tone and attitude of your content. It can help you measure how positive, negative, or neutral your content is, and how it influences your audience's mood and behavior. You can use content sentiment analysis tools, such as MonkeyLearn , MeaningCloud , or IBM Watson , to analyze your content and generate sentiment scores and reports. You can also use content sentiment analysis to compare your content with your competitors' or industry benchmarks, and identify gaps or opportunities.

2 Content feedback surveys

Content feedback surveys are the simplest and most direct way to measure content sentiment and feedback. They allow you to ask your audience specific questions about your content, such as how satisfied, interested, or helpful they found it, and what suggestions they have for improvement. You can use content feedback survey tools, such as SurveyMonkey , Typeform , or Google Forms , to create and distribute your surveys, and collect and analyze the responses. You can also use content feedback surveys to segment your audience based on their preferences, needs, or behaviors, and tailor your content accordingly.

3 Content engagement metrics

Content engagement metrics are the quantitative indicators that measure how your audience interacts with your content, such as views, clicks, shares, comments, likes, or conversions. They can help you measure content sentiment and feedback indirectly, by showing how much attention, interest, or action your content generates. You can use content engagement metrics tools, such as Google Analytics , Facebook Insights , or Mailchimp , to track and report your content performance, and identify what types of content resonate best with your audience. You can also use content engagement metrics to optimize your content strategy, design, and distribution, and increase your reach and conversions.

4 Content feedback comments

Content feedback comments are the qualitative data that your audience provides through their written or verbal opinions, reviews, testimonials, or suggestions about your content. They can help you measure content sentiment and feedback in depth, by revealing the reasons, emotions, and expectations behind your audience's engagement. You can use content feedback comments tools, such as Trustpilot , Yotpo , or Hotjar , to collect and display your content feedback comments, and encourage more feedback from your audience. You can also use content feedback comments to analyze the sentiment, tone, and keywords of your audience's feedback, and gain insights for improvement or innovation.

5 Content feedback ratings

Content feedback ratings are the numerical or graphical scales that your audience uses to rate your content, such as stars, thumbs, or emojis. They can help you measure content sentiment and feedback quickly, by showing how satisfied, impressed, or loyal your audience is with your content. You can use content feedback ratings tools, such as Net Promoter Score , Customer Satisfaction Score , or Content Quality Score , to create and display your content feedback ratings, and calculate and compare your content quality and loyalty. You can also use content feedback ratings to benchmark your content against your goals, competitors, or industry standards, and identify areas for improvement or differentiation.

6 Content feedback loops

Content feedback loops are the continuous cycles of collecting, analyzing, and acting on content sentiment and feedback. They can help you measure content sentiment and feedback effectively, by enabling you to monitor, evaluate, and improve your content continuously. You can use content feedback loops tools, such as Feedbackly , LoopVOC , or Contently , to automate and streamline your content feedback loops, and integrate them with your content management system and marketing platforms. You can also use content feedback loops to create a culture of feedback, and involve your audience, stakeholders, and team members in your content development and optimization process.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?