How do you measure the effectiveness of OOH campaigns?
Out-of-home (OOH) advertising is a powerful way to reach consumers in the real world, but how do you know if your OOH campaigns are effective? Unlike online ads, OOH ads are not easily tracked by clicks, impressions, or conversions. However, that does not mean you cannot measure their impact and optimize your media buying strategy. Here are some tips to help you evaluate the performance of your OOH campaigns and improve your return on investment (ROI).